《商务英语》PDF下载

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  • 作  者:李其松主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2005
  • ISBN:7040167859
  • 页数:113 页
图书介绍:本书是高等职业教育技能型紧缺人才培养培训工程系列教材之一。本书在编写中认真贯彻了“学一点、会一点、用一点”以及英语语言能力与商务知识相结合的原则,在注重商务英语阅读能力训练的同时,强调对商务英语听、说能力的培养,以期培养高职高专学生在涉外商务交际活动中的实用技能。本书共分10个单元,每个单元都由“读”、“写”、“说”和“听”4部分组成,内容涉及商务活动的多个方面。本书还配有多媒体助学课件,供学生自主学习时使用。本书可供高等职业院校、高等专科学校、成人高校、民办高校及本科院校举办的二级职业技术学院电子商务、国际贸易、市场营销及其他相关专业作为商务英语课程的教材,也可供五年制高职、中职学生使用,并可作为从事实际工作的社会人士的参考书。

Pre-reading Task 1

Text 1

Unit One Establishment of Business Relations 1

After-reading Tasks 5

Extended Activities 7

Unit Two Offer and Acceptance 12

Pre-reading Task 12

Text 12

After-reading Tasks 15

Extended Activities 18

Pre-reading Task 22

Text 22

Unit Three Agency and Claim 22

After-reading Tasks 26

Extended Activities 29

Unit Four Marketing 33

Pre-reading Task 33

Text 33

After-reading Tasks 37

Extended Activities 40

Unit Five Money and Banking 44

Pre-reading Task 44

Text 45

After-reading Tasks 49

Extended Activities 51

Text 56

Unit Six Negotiation 56

Pre-reading Task 56

After-reading Tasks 60

Extended Activities 63

Unit Seven Insurance 68

Pre-reading Task 68

Text 68

After-reading Tasks 73

Extended Activities 76

Unit Eight Transport 80

Pre-reading Task 80

Text 80

After-reading Tasks 84

Extended Activities 86

Unit Nine Partnership and Cooperation 91

Pre-reading Task 91

Text 91

After-reading Tasks 95

Extended Activities 98

Unit Ten Stock Exchange 102

Pre-reading Task 102

Text 102

After-reading Tasks 106

Extended Activities 109

参考文献 113