《电子商务英语》PDF下载

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  • 作  者:杲昌杰,石焱主编;张文馨,澹台林琳,陈义家副主编
  • 出 版 社:北京:中国水利水电出版社
  • 出版年份:2014
  • ISBN:9787517022824
  • 页数:157 页
图书介绍:本书力求从任务出发,目的明确,提供案例教学,为高职高专学生进行电子商务英语学习而编写,在内容编排上由浅入深,文章难度适中,专业性和可读性较强。全书共8个单元,内容涉及因特网简介、电子商务简介、电子商务模式、在线销售、网络营销、网络广告、在线支付、物流管理。每个单元设有单元目标、导入、听、说、读、写等。本书适用于高职高专院校、中等职业学校电子商务财经类专业,成人高校及本科院校举办的二级职业技术学院和民办高校的经贸、电子商务、物流管理等专业,对于电子商务人员、物流人员、管理人。

Unit 1互联网 1

Unit Goals 1

Lead-in 1

Section 1 Talking 2

Section 2 Listening 4

Section 3 Reading 5

Section 4 Writing 11

Section 5 Business Etiquette 12

Unit 2电子商务 14

Unit Goals 14

Lead-in 14

Section 1 Talking 15

Section 2 Listening 17

Section 3 Reading 18

Section 4 Writing 23

Section 5 Business Etiquette 25

Unit 3电子商务模式 27

Unit Goals 27

Lead-in 27

Section 1 Talking 28

Section 2 Listening 30

Section 3 Reading 31

Section 4 Writing 37

Section 5 Business Etiquette 38

Unit 4网络营销 40

Unit Goals 40

Lead-in 40

Section 1 Talking 41

Section 2 Listening 43

Section 3 Reading 45

Section 4 Writing 50

Section 5 Business Etiquette 52

Unit 5在线广告 54

Unit Goals 54

Lead-in 54

Section 1 Talking 55

Section 2 Listening 57

Section 3 Reading 59

Section 4 Writing 64

Section 5 Business Etiquette 65

Unit 6网络购物 67

Unit Goals 67

Lead-in 67

Section 1 Talking 68

Section 2 Listening 71

Section 3 Reading 72

Section 4 Writing 77

Section 5 Business Etiquette 79

Unit 7在线支付 81

Unit Goals 81

Lead-in 81

Section 1 Talking 82

Section 2 Listening 84

Section 3 Reading 85

Section 4 Writing 91

Section 5 Business Etiquette 92

Unit 8电子物流 94

Unit Goals 94

Lead-in 94

Section 1 Talking 95

Section 2 Listening 97

Section 3 Reading 99

Section 4 Writing 104

Section 5 Business Etiquette 105