Chapter 1 Narrating Values,Shaping Values,Creating Value&Martin Melaver 1
Chapter 2 "Green Glue":HR Practices and Processes That Make Sustainable Values Stick&Zelda Tenenbaum 41
Chapter 3 Green from the Inside Out&Tommy Linstroth 77
Chapter 4 Green Is the Color of Money&Denis Blackburne 109
Chapter 5 Green Is(Also)the Color of Inexperience:Learning from a LEED Pilot Project&Randy Peacock 137
Chapter 6 Existing Buildings:The Green-Headed Stepchild of the Sustainability Movement&Scott Doksansky 167
Chapter 7 Dollars and(Common) Sense:Realizing the Value of Green for Key Users&Colin M. Coyne 199
Chapter 8 Sustainable Brokerage:Diffusing Green Practices to Gain Broad Market Acceptance&Rhett Mouchet and Clara Fishe 229
Chapter 9 The Fine Print:Legal Issues in Green Building Projects&Robert E. Stanley,Esq. and Justin Shoemake,Esq 261
Chapter 10 Marketing Sustainable Development:A Million Shades of Green&Dan Monroe and Lisa Lilientha 293
Conclusion:Inscribing Key Lessons Learned into the Fabric of a Green Business&Martin Melaver 335
Index 345