Learning Scenario 1 Introduction to E-commerce 1
Task Ⅰ Listening and Speaking 1
Part Ⅰ Warm Up 1
Part Ⅱ Role Play 2
Task Ⅱ Text Learning 3
Text A TheHistory ofElectronicCommerce 3
Text B Types ofElectronic Commerce 8
Task Ⅲ Expanding Training 11
Part Ⅰ Grammar 11
Part Ⅱ Writing 13
Part Ⅲ Reading 16
Learning Scenario 2 Electronic Payment 18
Task Ⅰ Listening and Speaking 18
Part Ⅰ Warm Up 18
Part Ⅱ Role Play 19
Task Ⅱ Text Learning 20
Text A Internet Banking 20
Text B Electronic Payment 23
Task Ⅲ Expanding Training 28
Part Ⅰ Grammar 28
Part Ⅱ Writing 30
Part Ⅲ Reading 32
Learning Scenario 3 Electronic Marketing 34
Task Ⅰ Listening and Speaking 34
Part Ⅰ Warm Up 34
Part Ⅱ Role Play 35
Task Ⅱ Text Learning 36
Text A Launch an E-marketing Campaign 36
Text B Internet Advertising 41
Task Ⅲ Expanding Training 46
Part Ⅰ Grammar 46
Part Ⅱ Writing 48
Part Ⅲ Reading 50
Learning Scenario 4 E-commerce Logistics 54
Task Ⅰ Listening and Speaking 54
Part Ⅰ Warm Up 54
Part Ⅱ Role Play 55
Task Ⅱ Text Learning 56
Text A Solve the Obstacle for E-commerce Logistics 56
Text B Electronic Supply Chain Management 60
Task Ⅲ Expanding Training 64
Part Ⅰ Grammar 64
Part Ⅱ Writing 67
Part Ⅲ Reading 68
Learning Scenario 5 E-commerce Security 70
Task Ⅰ Listening and Speaking 70
Part Ⅰ Warm Up 70
Part Ⅱ Role Play 72
Task Ⅱ Text Learning 72
Text A E-commerce Security Threats 72
Text B E-commerce Security Technologies 77
Task Ⅲ Expanding Training 82
Part Ⅰ Grammar 82
Part Ⅱ Writing 85
Part Ⅲ Reading 86
Learning Scenario 6 E-commerce Website 90
Task Ⅰ Listening and Speaking 90
Part Ⅰ Warm Up 90
Part Ⅱ Role Play 91
Task Ⅱ Text Learning 92
Text A Make a Plan for an E-commerce Website 92
Text B Build an E-commerce Website 96
Task Ⅲ Expanding Training 101
Part Ⅰ Grammar 101
Part Ⅱ Writing 104
Part Ⅲ Reading 105
Learning Scenario 7 Mobile E-commerce 108
Task Ⅰ Listening and Speaking 108
Part Ⅰ Warm Up 108
Part Ⅱ Role Play 109
Task Ⅱ Text Learning 110
Text A E-commerce Goes Mobile 110
Text B Development and Applications of Mobile E-commerce 115
Task Ⅲ Expanding Training 119
Part Ⅰ Grammar 119
Part Ⅱ Writing 122
Part Ⅲ Reading 124
附录 127
附录A 词汇总表 127
附录B 参考译文 137
附录C 参考答案 160
参考文献 176