《电子商务英语》PDF下载

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作　　者：张璇主编；邵世翠，张玉红，孙宇萱副主编；裴有柱，李云平主审
出版社：北京：机械工业出版社
出版年份：2014
ISBN：9787111473626
页数：178 页

图书介绍：本教材设置了7个学习情境：电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务，基本涵盖了电子商务的主要领域。本书选材新颖，在每个学习情境中都安排了具有专业代表性的文章，不仅内容丰富，而且难度适中，具有很好的可读性。为了配合文章的学习，编者还安排相关内容的听说实训、写作实训和语法实训，以此提高学生的专业英语水平。

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Learning Scenario 1 Introduction to E-commerce 1

Task Ⅰ Listening and Speaking 1

Part Ⅰ Warm Up 1

Part Ⅱ Role Play 2

Task Ⅱ Text Learning 3

Text A TheHistory ofElectronicCommerce 3

Text B Types ofElectronic Commerce 8

Task Ⅲ Expanding Training 11

Part Ⅰ Grammar 11

Part Ⅱ Writing 13

Part Ⅲ Reading 16

Learning Scenario 2 Electronic Payment 18

Task Ⅰ Listening and Speaking 18

Part Ⅰ Warm Up 18

Part Ⅱ Role Play 19

Task Ⅱ Text Learning 20

Text A Internet Banking 20

Text B Electronic Payment 23

Task Ⅲ Expanding Training 28

Part Ⅰ Grammar 28

Part Ⅱ Writing 30

Part Ⅲ Reading 32

Learning Scenario 3 Electronic Marketing 34

Task Ⅰ Listening and Speaking 34

Part Ⅰ Warm Up 34

Part Ⅱ Role Play 35

Task Ⅱ Text Learning 36

Text A Launch an E-marketing Campaign 36

Text B Internet Advertising 41

Task Ⅲ Expanding Training 46

Part Ⅰ Grammar 46

Part Ⅱ Writing 48

Part Ⅲ Reading 50

Learning Scenario 4 E-commerce Logistics 54

Task Ⅰ Listening and Speaking 54

Part Ⅰ Warm Up 54

Part Ⅱ Role Play 55

Task Ⅱ Text Learning 56

Text A Solve the Obstacle for E-commerce Logistics 56

Text B Electronic Supply Chain Management 60

Task Ⅲ Expanding Training 64

Part Ⅰ Grammar 64

Part Ⅱ Writing 67

Part Ⅲ Reading 68

Learning Scenario 5 E-commerce Security 70

Task Ⅰ Listening and Speaking 70

Part Ⅰ Warm Up 70

Part Ⅱ Role Play 72

Task Ⅱ Text Learning 72

Text A E-commerce Security Threats 72

Text B E-commerce Security Technologies 77

Task Ⅲ Expanding Training 82

Part Ⅰ Grammar 82

Part Ⅱ Writing 85

Part Ⅲ Reading 86

Learning Scenario 6 E-commerce Website 90

Task Ⅰ Listening and Speaking 90

Part Ⅰ Warm Up 90

Part Ⅱ Role Play 91

Task Ⅱ Text Learning 92

Text A Make a Plan for an E-commerce Website 92

Text B Build an E-commerce Website 96

Task Ⅲ Expanding Training 101

Part Ⅰ Grammar 101

Part Ⅱ Writing 104

Part Ⅲ Reading 105

Learning Scenario 7 Mobile E-commerce 108

Task Ⅰ Listening and Speaking 108

Part Ⅰ Warm Up 108

Part Ⅱ Role Play 109

Task Ⅱ Text Learning 110

Text A E-commerce Goes Mobile 110

Text B Development and Applications of Mobile E-commerce 115

Task Ⅲ Expanding Training 119

Part Ⅰ Grammar 119

Part Ⅱ Writing 122

Part Ⅲ Reading 124

附录 127

附录A 词汇总表 127

附录B 参考译文 137

附录C 参考答案 160

参考文献 176