《实用商务英语教程》PDF下载

  • 购买积分:12 如何计算积分?
  • 作  者:宋晓星,黄中军主编;周志杰,丁艺副主编
  • 出 版 社:北京:电子工业出版社
  • 出版年份:2013
  • ISBN:9787121209406
  • 页数:342 页
图书介绍:本书共18个单元,涉及商务交际活动的基本环节,培养学生的听、说、读、写综合能力。包括自我介绍、职业、求职与招聘、接待客户、描述公司、办公室工作、电话交谈、网络交流、商务旅行、电子商务、产品描述、商务谈判、纠纷与对策、商务会议、公司业绩、会展、广告策略、市场营销等内容。

Unit 1(商务社交用语) 1

Listening 1

Speaking 3

Reading 5

Writing 10

Translating and Interpreting 13

Classified Word Bank 14

Unit 2(商务礼仪) 16

Listening 16

Speaking 18

Reading 20

Writing 25

Translating and Interpreting 28

Classified Word Bank 29

Unit 3(公共关系) 31

Listening 31

Speaking 33

Reading 35

Writing 40

Translating and Interpreting 43

Classified Word Bank 45

Unit 4(企业文化) 47

Listening 47

Speaking 49

Reading 51

Writing 56

Translating and Interpreting 58

Classified Word Bank 60

Unit 5(就业市场) 61

Listening 61

Speaking 63

Reading 66

Writing 70

Translating and Interpreting 77

Classified Word Bank 78

Unit 6(接待客户) 80

Listening 80

Speaking 82

Reading 86

Writing 90

Translating and Interpreting 92

Classified Word Bank 94

Unit 7(组织会议) 95

Listening 95

Speaking 97

Reading 100

Writing 104

Translating and Interpreting 108

Classified Word Bank 109

Unit 8(产品与服务商务社交用语) 111

Listening 111

Speaking 113

Reading 116

Writing 121

Translating and Interpreting 123

Classified Word Bank 124

Unit 9(质量监控) 126

Listening 126

Speaking 128

Reading 130

Writing 134

Translating and Interpreting 137

Classified Word Bank 139

Unit 10(纠纷与对策) 141

Listening 141

Speaking 142

Reading 144

Writing 149

Translating and Interpreting 152

Classified Word Bank 153

Unit 11(市场营销与销售) 155

Listening 155

Speaking 157

Reading 159

Writing 164

Translating and Interpreting 168

Classified Word Bank 169

Unit 12(广告宣传活动) 171

Listening 171

Speaking 172

Reading 176

Writing 182

Translating and Interpreting 185

Classified Word Bank 186

Unit 13(电子商务) 188

Listening 188

Speaking 190

Reading 195

Writing 201

Translating and Interpreting 204

Classified Word Bank 205

Unit 14(商务谈判) 207

Listening 207

Speaking 209

Reading 212

Writing 217

Translating and Interpreting 221

Classified Word Bank 222

Unit 15(国际贸易) 224

Listening 224

Speaking 226

Reading 230

Writing 236

Translating and Interpreting 240

Classified Word Bank 241

Unit 16(商务会展) 243

Listening 243

Speaking 245

Reading 248

Writing 253

Translating and Interpreting 256

Classified Word Bank 258

Unit 17(商务旅行) 260

Listening 260

Speaking 262

Reading 265

Writing 271

Translating and Interpreting 275

Classified Word Bank 276

Unit 18(商务设备) 278

Listening 278

Speaking 280

Reading 286

Writing 291

Translating and Interpreting 293

Classified Word Bank 294

Unit 19(公司财务) 296

Listening 296

Speaking 298

Reading 301

Writing 307

Translating and Interpreting 309

Classified Word Bank 311

Unit 20(公司业绩) 313

Listening 313

Speaking 315

Reading 318

Writing 323

Translating and Interpreting 328

Classified Word Bank 329

附录A剑桥商务英语证书(BEC)简介 331

附录B 2012年全国商务英语(BEC)考试报考完全指南 333

附录C BEC考试内容题目范围 335

附录D中级商务英语写作:写英文商务信函的7个步骤 336

附录E常见商务演讲(Short Business Speeches) 337

附录F比较实用的商务英语信件套话 342

参考书目 343