Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of a Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 20
Section Seven Useful Words&Expressions 22
Section Eight Useful Sentences 22
Section Nine Exercises 25
Chapter Two Establishing Business Relations 28
Section One Introduction 28
Section Two Specimen Letters 29
Section Three Useful Words&Expressions 39
Section Four Useful Sentences 41
Section Five Exercises 44
Chapter Three Enquiries 46
Section One Introduction 46
Section Two Specimen Letters 47
Section Three Useful Words&Expressions 53
Section Four Useful Sentences 55
Section Five Exercises 58
Chapter Four Offers and Quotations 61
Section One Introduction 61
Section Two Specimen Letters 62
Section Three Useful Words&Expressions 69
Section Four Useful Sentences 70
Section Five Exercises 73
Chapter Five Counter-offers 76
Section One Introduction 76
Section Two Specimen Letters 76
Section Three Useful Words&Expressions 82
Section Four Useful Sentences 83
Section Five Exercises 86
Chapter Six Conclusion of Business 92
Section One Introduction 92
Section Two Specimen Letters 93
Section Three Useful Words&Expressions 98
Section Four Useful Sentences 100
Section Five Exercises 104
Chapter Seven Terms of Payment 107
Section One Introduction 107
Section Two Specimen Letters 107
Section Three Useful Words&Expressions 113
Section Four Useful Sentences 117
Section Five Exercises 121
Chapter Eight Establishment and Amendment of L/C 126
Section One Introduction 126
Section Two Specimen Letters 127
Section Three Useful Words&Expressions 132
Section Four Useful Sentences 147
Section Five Exercises 152
Chapter Nine Packing 162
Section One Introduction 162
Section Two Specimen Letters 163
Section Three Useful Words&Expressions 169
Section Four Useful Sentences 172
Section Five Exercises 175
Chapter Ten Shipping Marks and Shipment 179
Section One Introduction 179
Section Two Specimen Letters 180
Section Three Useful Words&Expressions 187
Section Four Useful Sentences 190
Section Five Exercises 193
Chapter Eleven Insurance 197
Section One Introduction 197
Section Two Specimen Letters 197
Section Three Useful Words&Expressions 202
Section Four Useful Sentences 204
Section Five Exercises 207
Chapter Twelve Complaints and Claims 211
Section One Introduction 211
Section Two Specimen Letters 212
Section Three Useful Words&Expressions 217
Section Four Useful Sentences 219
Section Five Exercises 221
Chapter Thirteen Agency 224
Section One Introduction 224
Section Two Specimen Letters 224
Section Three Useful Words&Expressions 230
Section Four Useful Sentences 232
Section Five Exercises 236
Chapter Fourteen Trade Forms 240
Section One Introduction 240
Section Two Specimen Letters 240
Section Three Useful Words&Expressions 248
Section Four Useful Sentences 250
Section Five Exercises 254
Chapter Fifteen Job-Application Writing in English 258
Section One Introduction 258
Section Two Cover Letter 265
Section Three Specimen Letters of Application Letter 267
Section Four Useful Words&Expressions 269
Section Five Useful Sentences 271
Section Six Exercise 275
Chapter Sixteen International Business Contracts 278
Section One Basic Concept of Contracts 278
Section Two Main Features of International Business Contracts 279
Section Three Categories of International Business Contracts 280
Section Four Language Features in the Contracts 281
Section Five Sample Contracts 283
Section Six Useful Words&Expressions 285
Section Seven Useful Sentences 287
Section Eight Exercises 292
Chapter Seventeen Telex,Fax and E-mail 298
Section One Telex 298
Section Two Business Fax 300
Section Three E-mail 303
Section Four Useful Words&Expressions 304
Section Five Useful Sentences 306
Section Six Exercise 308
Chapter Eighteen Other Letter Writing 311
Section One Invitation 311
Section Two Introduction 315
Section Three Letters of Appointment 316
Section Four Letters of Thanks 316
Section Five Letters of Congratulations 317
Section Six Letters of Reservation 318
Section Seven Notice and Announcement 319
Section Eight Ineroffice Menos 319
Section Nine Business Reports 320
Section Ten Agenda and Resolutions 322
Seciton Eleven Letter of Note 323
Seciton Twelve Exercises 323
Appendix 1 国家和地区分类术语 325
Appendix 2 重要传统节庆 328
参考文献 330