Unit 1 Communication 1
Part One Text:The Effects of Mass Communication—Four Questions 1
Part Two Reading Passage:The Effects Debate 17
Unit 2 Mass Media 19
Part One Text:The Changing Media 19
Part Two Reading Passage:Mass Media Models 34
Unit 3 Journalism 37
Part One Text:Journalism Trends 37
Part Two Reading Passage:A New Look at the New Journalism 47
Unit 4 News 51
Part One Text:What's News and What's Not 51
Part Two Reading Passage:Why a Falling Tree Doesn't Make News Unless a Reporter Hears It 66
Unit 5 Journalist 68
Part One Text:Why They Are Reformers Not Revolutionaries 68
Part Two Reading Passage:Personal Values in News 82
Unit 6 Magazine 86
Part One Text:A Short History of Magazines 86
Part Two Reading Passage:Consumer Magazines 103
Unit 7 Newspaper 107
Part One Text:Newspaper History—Journalism in the Making 107
Part Two Reading Passage:National Dailies 122
Unit 8 Radio 127
Part One Text:Radio News 127
Part Two Reading Passage:A Short History of Radio 143
Unit 9 Television 147
Part One Text:Television News 147
Part Two Reading Passage:Out of the Wasteland? 163
Unit 10 Internet 166
Part One Text:The Internet Today 166
Part Two Reading Passage:Who Shall Rule the Internet? 181
Unit 11 News Lead 187
Part One Text:Leads and Nut Graphs 187
Part Two Reading Passage:Hard-news Leads 207
Unit 12 News Writing 213
Part One Text:Newswriting:Three Considerations 213
Part Two Reading Passage:Why Reporters Invert Pyramids 231
Unit 13 Feature 234
Part One Text:Writing and Organizing Feature Stories 234
Part Two Reading Passage:Writing Tools 252
Unit 14 Interview 256
Part One Text:The Interview 256
Part Two Reading Passage:When to Use Direct Quotes 276
Unit 15 Press Freedom and Laws 279
Part One Text:A Short History of the First Amendment 279
Part Two Reading Passage:Responsible Reporting 297
Unit 16 Media Ethic 300
Part One Text:Media Industry Ethics 300
Part Two Reading Passage:The Difficulty of Ethics 321
References 325