PART Ⅰ INTRODUCTION 引言 1
1 Communication,Your Career,and This Book 交流,职业,以及本书 3
2 Overview of the Reader-Centered Communication Process:Obtaining a Job 以读者为中心的交流过程综述:获得一份工作 25
PART Ⅱ DEFINING YOUR COMMUNICATION'S OBJECTIVES 界定交流目标 63
3 Defining Your Communication's Objectives 界定交流目标 65
PART Ⅲ PLANNING 计划 97
4 Planning for Usability 为可用性做出计划 99
5 Planning Your Persuasive Strategies 制订说服策略 118
6 Conducting Reader-Centered Research 进行以读者为中心的调研 151
Writer's Reference Guide to Using Five Reader-Centered Research Methods 写作者参考指南:使用五个以读者为中心的研究方法 165
PAR9part Ⅳ DRAFTING PROSE ELEMENTS 草拟文本 197
7 Drafting Paragraphs,Sections,and Chapters 起草段落、节和章 199
Writer's Reference Guide to Using Seven Reader-Centered Organizational Patterns 写作者参考指南:使用七个以读者为中心的组织模式 229
8 Developing an Effective Style 形成有效的风格 257
9 Beginning a Communication 开始交流 280
10 Ending a Communication 结束交流 297
11 Writing Reader-Centered Front and Back Matter 以读者为中心写作正文之前和之后的部分 305
PART Ⅴ DRAFTING VISUAL ELEMENTS 草拟视觉效果 323
12 Creating Reader-Centered Graphics 制作以读者为中心的图表 325
Writer's Reference Guide to Creating Eleven Types of Reader-Centered Graphics 写作者参考指南:制定十一种以读者为中心的图表 351
13 Designing Reader-Centered Pages and Documents 设计以读者为中心的页面和文件 372
PART Ⅵ REVISING 修改 399
14 Revising Your Drafts 修改草稿 401
15 Testing Drafts for Usability and Persuasiveness 对草稿的可用性和说服力进行测试 421
PART Ⅶ APPLICATIONS oF THE READER-CENTERED APPROACH 以读者为中心的方法的应用 437
16 Creating Communications with a Team 与团队一起创建交流 439
17 Creating and Delivering Listener-Centered Oral Presentations 准备和进行以听者为中心的口头演示 459
18 Creating Reader-Centered Web Pages and Websites 创建以读者为中心的网页和网站 484
19 Managing Client and Service-Learning Projects 管理客户项目和服务学习项目 507
PART Ⅷ SUPERSTRUCTURES 总体结构 523
20 Writing Reader-Centered Correspondence: Letters,Memos,and E-mail 以读者为中心的函电写作:信函、备忘录和电子邮件 525
21 Writing Reader-Centered Reports 撰写以读者为中心的报告 539
Writer's Reference Guide to Creating Three Types of Special Reports 写作者参考指南:创建三种特殊类型的报告 557
22 Writing Reader-Centered Proposals 撰写以读者为中心的提案 618
23 Writing Reader-Centered Instructions 撰写以读者为中心的说明书 642
APPENDICES 附录 671
Appendix A:Documenting Your Sources 引证资料 671
Appendix B:Projects 项目 686
Credits 致谢 699
References 参考书目 705