Unit 1 Advertisement 1
Ⅰ．Teaching Objectives 2
Ⅱ．Background Information 2
Ⅲ．Language Focus 5
Ⅳ．Key to Exercises 20
Unit 2 Leadership 31
Ⅰ．Teaching Objectives 32
Ⅱ．Background Information 32
Ⅲ．Language Focus 35
Ⅳ．Key to Exercises 49
Unit 3 Information Technology 57
Ⅰ．Teaching Objectives 58
Ⅱ．Background Information 58
Ⅲ．Language Focus 62
Ⅳ．Key to Exercises 79
Unit 4 Markets 90
Ⅰ．Teaching Objectives 91
Ⅱ．Background Information 91
Ⅲ．Language Focus 94
Ⅳ．Key to Exercises 108
Unit 5 Secret to Success 119
Ⅰ．Teaching Objectives 120
Ⅱ．Background Information 120
Ⅲ．Language Focus 123
Ⅳ．Key to Exercises 136
Unit 6 Competition 146
Ⅰ．Teaching Objectives 147
Ⅱ．Background Information 147
Ⅲ．Language Focus 150
Ⅳ．Key to Exercises 164
Unit 7 Investment 175
Ⅰ．Teaching Objectives 176
Ⅱ．Background Information 176
Ⅲ．Language Focus 179
Ⅳ．Key to Exercises 190
Unit 8 Services 201
Ⅰ．Teaching Objectives 202
Ⅱ．Background Information 202
Ⅲ．Language Focus 205
Ⅳ．Key to Exercises 216
Unit 9 Business Ethics 226
Ⅰ．Teaching Objectives 227
Ⅱ．Background Information 227
Ⅲ．Language Focus 231
Ⅳ．Key to Exercises 248
Unit 10 Customers 258
Ⅰ．Teaching Objectives 259
Ⅱ．Background Information 259
Ⅲ．Language Focus 262
Ⅳ．Key to Exercises 279