Module 1 Services before an ExhibitionPart 1 推广展会 3
Part 2 安排参展 23
Part 3 进驻展馆 41
Module 2 Services at an Exhibition 61
Part 4 接待客户 63
Part 5 推介产品 79
Part 6 洽谈业务 95
Part 7 签订合同 111
Module 3 Services after an Exhibition 125
Part 8 跟进业务 127
Part 9 分析会展成效 149
参考文献 166