欧洲目前的研究项目&A brief look at findings from recent McKinsey research projects 1
企业分离&Patricia Anslinger,Sheila Bonini,Michael Patsalos-Fox 17
最佳典范≠最佳战略&Philipp M.Nattermann 24
供应链的另一端&Jan Holmstrom,William E.Hoover Jr.,Perttu Louhiluoto,Antti Vasara 32
门阶之争&Himesh Bhise,Diana Farrell,Hans Miller,Andre Vanier,Adil Zainulbhai 40
迈向移动时代&Paul A.Langley,Hendrik Sabert,Paolo Timoni 48
营销新方法&Nora A.Aufreiter,Teri L.lawver,Candace D.Lun 57
给药物直销开处方&Murray Aitken,Frazier Holt 65
让定价有章可循&Cristopeher C.Eugster,Jatin N.Kakkar,Eric V.Roegner 74
在贷款到期的地方放贷&Dominic Barton,Ragnar Hellenius,David A.von Emloh 82
WTO对中国究竟意味着什么&Anthony Perkins,Stephen M.Shaw 89