《商务英语函电》PDF下载

购买积分：12 如何计算积分？
作　　者：李蕾主编
出版社：北京：对外经济贸易大学出版社
出版年份：2011
ISBN：9787566301185
页数：321 页

图书介绍：本书内容涵盖商务英语函电基础知识，国际贸易成交前与成交后的业务环节及其他常用商务信函的写作知识。

点击购买此书全本PDF电子书

Unit One Business Letter-Writing and Its Layout 1

Part One:Teaching Aims and Requirements 1

Part Two:Study of Business Letter-Writing 1

Part Three:Notes 24

Part Four:Exercises 30

Unit Two Faxes and E-mails 37

Part One:Teaching Aims and Requirements 37

Part Two:Study of Fax 37

Part Three:Study of E-mail 41

Part Four:Notes 45

Part Five:Exercises 47

Unit Three Establishing Business Relations 51

Part One:Teaching Aims and Requirements 51

Part Two:Study of Background Knowledge 51

Part Three:Study of Sample Letters 56

Part Four:Associative Thinking 72

Part Five:Exercises 75

Unit Four Enquiries and Replies 81

Part One:Teaching Aims and Requirements 81

Part Two:Study of Background Knowledge 81

Part Three:Study of Sample Letters 85

Part Four:Associative Thinking 98

Part Five:Exercises 100

Unit Five Offers and Counteroffers 105

Part One:Teaching Aims and Requirements 105

Part Two:Study of Background Knowledge 105

Part Three:Study of Sample Letters 110

Part Four:Associative Thinking 118

Part Five:Exercises 120

Unit Six Letters of Ordering 125

Part One:Teaching Aims and Requirements 125

Part Two:Study of Background Knowledge 125

Part Three:Study of Sample Letters 131

Part Four:Associative Thinking 146

Part Five:Exercises 150

Unit Seven Terms of Payment 155

Part One:Teaching Aims and Requirements 155

Part Two:Study of Background Knowledge 155

Part Three:Study of Sample Letters 163

Part Four:Associative Thinking 183

Part Five:Exercises 186

Unit Eight Shipment 193

Part One:Teaching Aims and Requirements 193

Part Two:Study of Background Knowledge 193

Part Three:Study of Sample Letters 199

Part Four:Associative Thinking 210

Part Five:Exercises 213

Unit Nine Insurance 217

Part One:Teaching Aims and Requirements 217

Part Two:Study of Background Knowledge 217

Part Three:Study of Sample Letters 222

Part Four:Associative Thinking 231

Part Five:Exercises 234

Unit Ten Complaints and Adjustments 237

Part One:Teaching Aims and Requirements 237

Part Two:Study of Background Knowledge 237

Part Three:Study of Sample Letters 239

Part Four:Associative Thinking 246

Part Five:Exercises 248

Unit Eleven Sales Letters 251

Part One:Teaching Aims and Requirements 251

Part Two:Study of Background Knowledge 251

Part Three:Study of Sample Letters 255

Part Four:Associative Thinking 266

Part Five:Exercises 268

Unit Twelve Common Business Documentation 273

Part One:Teaching Aims and Requirements 273

Part Two:Study of Background Knowledge 273

Part Three:Study of Commercial Invoice 280

Part Four:Associative Thinking 289

Part Five:Exercises 291

Unit Thirteen Contract 299

Part One:Teaching Aims and Requirements 299

Part Two:Study of Background Knowledge 299

Part Three:Study of Sample Contract 304

Part Four:Associative Thinking 313

Part Five:Exercises 315

Bibliography 320