Unit One 1
Text:Product Design 1
英语写作(一)正规语体和非正规语体 8
Auxiliary Text(1)Process Selection 9
Auxiliary Text(2)Process Automation 14
Unit Two 17
Text:Waiting Line Management 17
英语写作(二)个人简历 23
Auxiliary Text(1)Factors Affecting Customer Satisfaction 25
Auxiliary Text(2)Waiting Line Theory 30
Unit Three 35
Text:Technologies in Manufacturing 35
英语写作(三)工作申请信 41
Auxiliary Text(1)Acquiring New Technologies and Technology Classification 43
Auxiliary Text(2)Evaluation of Technology Investments 47
Unit Four 52
Text:Choices and Challenges in Turbulent Markets 52
英语写作(四)备忘录 58
Auxiliary Text(1)Choices and Challenges in Turbulent Markets(continued) 60
Auxiliary Text(2)Successful Market Management 63
Unit Five 69
Text:Quality Redefined 69
英语写作(五)缩写 75
Auxiliary Text(1)Quality Leaders(1) 76
Auxiliary Text(2)Quality Leaders(2)(continued) 80
Unit Six 85
Text:The Globalization of Business 85
英语写作(六)缩写(continued) 91
Auxiliary Text(1)Becoming a World-Class Manufacturing Company(1) 94
Auxiliary Text(2)Becoming a World-Class Manufacturing Company(2) 98
Unit Seven 103
Text:Typical Problems in Logistics 103
英语写作(七)研究论文(一) 110
Auxiliary Text(1)Typical Problems in Logistics(continued) 112
Auxiliary Text(2)Total Marketing Channel Integration:The Last Frontier 117
Unit Eight 122
Text:A Story about Just-In-Time 122
英语写作(八)研究论文(二) 128
Auxiliary Text(1)Discovering Just-In-Time 130
Auxiliary Text(2)Discovering Just-In-Time(continued) 135
Unit Nine 140
Text:Benchmarking—the Competitive Edge 140
英语写作(九)研究论文(三) 148
Auxiliary Text(1)Establishing the Boundaries for Success 149
Auxiliary Text(2)Objectives and Targets of the Benchmarking Process 154
Unit Ten 159
Text:Reengineering—the Path to Change 159
英语写作(十)研究论文(四) 164
Auxiliary Text(1)Example:IBM Credit 165
Auxiliary Text(2)Example:Ford Motor 168
Appendix Ⅰ Key to Exercises 174
AppendixⅡ Translation of the Texts(课文翻译) 176
第一单元 176
第二单元 180
第三单元 184
第四单元 188
第五单元 191
第六单元 195
第七单元 198
第八单元 203
第九单元 207
第十单元 212
Appendix Ⅲ Glossary 215