Unit One 1
Part Ⅰ 1
A．Brokers 1
B．A Product Manager 2
Part Ⅱ 3
A．Relationships with Different Kinds of People 3
B．Relationships between the Employees 4
C．Business Practice 4
D．Workers'Role 5
Part Ⅲ 6
A．Accountant 6
B．How to Be a Successful Businessman 7
The World of Humor 8
Unit Two 9
Part Ⅰ 9
A．Contract Law and Warranty 9
B．Trademark,Patent and Agency Law 10
Part Ⅱ 11
A．Two Managers Accused of Embezzling Hotel Funds 11
B．Metro Sued in Station Accident 12
C．Court Orders Redress in Unfair Firing Case 12
D．Pizza Hut May Deliver Big Bucks 13
Part Ⅲ 14
A．How to Claim Damages 14
B．Hire a Personal Lawyer 15
The World of Humor 16
Unit Three 17
Part Ⅰ 17
A．Partnership 17
B．Corporate Chains 18
Part Ⅱ 19
A．Supermarket and IBM Have Teamed Up 19
B．Nokia Signed Contracts with China Unicom 20
C．Siemens Will Increase Its Investment in Asia 20
D．Cooperation Pact 21
Part Ⅲ 21
A．Which One Is More Profitable? 21
B．Joint Venture 22
The World of Humor 23
Unit Four 24
Part Ⅰ 24
A．Corporations 24
B．Transnational Corporations 25
Part Ⅱ 26
A．Beverly Hilton Comes to Town 26
B．FedEx Expands Delivery 26
C．World's Top Retailers to Invest More 27
D．Promoting Trade Ties with Africa 28
Part Ⅲ 28
A．Italian and German Companies Merge into Giant Firm 29
B．Nations to Seek More Trade Talks 29
The World of Humor 30
Unit Five 31
Part Ⅰ 31
A．Management 31
B．The Modern Corporation 32
PartⅡ 33
A．Expo Shows Mobile Tech 34
B．Alcatel Eyes Phone Stake 34
Part Ⅲ 35
A．U.S. Airlines to Offer Internet 35
B．News Items 36
The World of Humor 37
Unit Six 38
Part Ⅰ 38
A．Information Technology 38
B．Panda Vows to Become No.1 Anti-virus Supplier 39
Part Ⅱ 40
A．IT Industry Burgeoning 40
B．Internet Industry Growth Still Slow 41
Part Ⅲ 41
A．News Items 42
B．News Items 42
The World of Humor 44
Unit Seven 45
Part Ⅰ 45
A．Marketing 45
B．Customer Service 46
Part Ⅱ 47
A．Budget Hotels Rush to Expand 47
B．KFC Adds Local Spice 48
Part Ⅲ 49
A．Food Firm Taps Dairy Mart 49
B．Ice Cream Profits Melt Away 50
The World of Humor 51
Unit Eight 52
Part Ⅰ 52
A．Supply and Demand 52
B．Competition 53
Part Ⅱ 54
A．Convenience Stores Blooming 54
B．Retail Sales Increase as Prices Fall 55
Part Ⅲ 55
A．Hualian Stages Dramatic Profit Jump 56
B．Hypermarkets Most Favored in Cities 56
The World of Humor 58
Unit Nine 59
Part Ⅰ 59
A．Other Financial Institutions 60
B．Bad Loans Damp Asian Growth 60
Part Ⅱ 61
A．Commercial Banks Eye Reform 62
B．State Banks Eve Card Venture 62
Part Ⅲ 63
A．Euro Debut Will Not Add Inflation 64
B．Banking Group Set for Revamp 65
The World of Humor 66
Unit Ten 67
Part Ⅰ 67
A．The Status of China's Civil Aviation Industry 68
B．Chinese Civil Aviation Market Poses a Bonanza 68
Part Ⅱ 69
A．Airbus Makes Solid Landing in Local Market 70
B．New Air Sales Boost Maintenance Sector 71
Part Ⅲ 71
A．Western Regions Plan to Build Business Heaven 72
B．Tibet Railway on Track to Success 73
The World of Humor 74
Unit Eleven 75
Part Ⅰ 75
A．Understanding Cultural Differences 76
B．EuroDisney—A Case in Point 77
Part Ⅱ 78
A．The Globalization Paradox 79
B．Global Dress Codes 79
Part Ⅲ 80
A．Customs,Etiquette and Protocol 81
B．International E-mail Etiquette 82
The World of Humor 84
Unit Twelve 85
Part Ⅰ 85
A．Elements of the Marketplace 86
B．Microsoft:Windows 95 87
Part Ⅱ 88
A．Dell Computer Turns Customer Satisfaction into Profits（Ⅰ） 89
B．Dell Computer Turns Customer Satisfaction into Profits（Ⅱ） 89
Part Ⅲ 90
A．Cross-cultural Marketing 91
B．Global Business and Local Cultures 92
The World of Humor 93
Unit Thirteen 94
Part Ⅰ 94
A．Beijing to Spend Big before 2008 94
B．What Can Beijing Learn from Sydney's Success? 95
Part Ⅱ 96
A．A High-tech Beijing to Welcome Olympics 97
B．Opportunities and Challenges 98
Part Ⅲ 99
A．Job Hunting 99
B．Successful Job Interview 100
The World of Humor 102
Unit Fourteen 103
Part Ⅰ 103
A．E.C. Pulls Plug on China Bulbs 103
B．As E.U. Dims,Bulb Producers Shift Westward 104
Part Ⅱ 105
A．Japan to Raise Tariffs against Chinese Farm Goods 105
B．Japan Trade Spat to Expand 106
Part Ⅲ 107
A．Japan Trade Talks Are under Way 107
B．Art Paper May Cost More 108
The World of Humor 109
Unit Fifteen 110
Part Ⅰ 110
A．Despite Prior Setback,Coke to Sell New Tea 111
B．Ball Maker Turns Yacht Builder 111
Part Ⅱ 112
A．Pawnshop Trade Boosted 113
B．Arabian Matchmakers:Flourishing Business 114
Part Ⅲ 114
A．Nuclear Plant Gone to Weeds 115
B．Domestic DVD Makers Urged to Pay Fees 116
The World of Humor 117
New Words and Expressions from Book Ⅰ 118
New Words and Expressions from Book Ⅱ 132
New Words and Expressions from Book Ⅲ 146
New Words and Expressions from Book Ⅳ 162