目录 3
电视美学·电视理论 TV Aesthetics TV Theory 3
电视美的本质特征 Essential characteritics of TV beaulty 3
论电视纪录美学 On TV Documentary Aesthetics 15
中国电视理论建设纵览 Scanning China TV Theory Construction 34
影视文化 Film TV Culture 65
影视文化三论 Three Essays on Film TV Culture 65
“转型期”中国影视文化建设的四个浪潮 Four Waves of China Film TV Culture Construction in the TransformationPeriod 87
电视观念·电视策划 TV Concepts TV Planning 105
中国电视节目生产“本土化”的战略目标与对策 Strategic Aims and Ways to Localization of China TV Program Production 105
中国电视观念的沿革 The Evolution of China TV Concepts 115
会诊中国电视——关于中国电视现状及问题的对话 Diagnosing China TV:A Dialogue on Current Issues of China TV 130
电视栏目：背景、策划与设计 Background,Planning and Designing:On TV Column 153
电视传播艺术 The Art of TV Communlcations 167
电视传播艺术：一个学术命题的新的整合 The Art of TV Communications:New Conglomeration of an Academic Propo-sition 167
电视传播艺术的功能：“效率”的提高与“品格”的提升 Functions of the Art of TV Communications:Promotion of Effect and Raising of Quality 189
电视品牌的特征及创建 Characteristics of TV Brand and its Creation 213
电视类型节目研究 Studies on TV Type Programs 221
标准·取向·情境设计——现实题材长篇电视剧三题 Standard,Orientation and Circumstances Designing:Three Topics on Lengthy TV Drama with Realistic Theme 221
电视法制节目三论 Three Essays on Legal TV Programs 230
春节联欢晚会：“模式”之思 CCTV s Spring Festival Evening Party:Reflection on Mode 241