PART ONE：INTERNET BASICS AND BUSINESS MODELS 2
CHAPTER ONE Introduction to E-Commerce Management 2
CHAPTER TWO Understanding the Internet 24
CHAPTER THREE Business Model Design 44
CHAPTER FOUR Types of Business Models 72
CHAPTER FIVE E-Auctions 88
Amazon.com-A Business History：Case One 102
The Failure of Boo.com：Case Two 129
eBay-A Business History：Case Three 136
PART TWO：E-MARKETING 154
CHAPTER SIX Building Customer Traffic 154
CHAPTER SEVEN Distribution and Logistics 188
CHAPTER EIGHT Personalization 202
CHAPTER NINE Permission Marketing 218
CHAPTER TEN Pricing and Distributing Digital Products 234
CHAPTER ELEVEN Online Community 256
CHAPTER TWELVE Conducting Online Research 268
Slatanic-The Disastrous Move from Free to Paid Content：Case Four 284
LINUX and Open-Source：Case Five 295
PART THREE：INTERNET.GOVERNMENT.AND SOCIETY 312
CHAPTER THIRTEEN E-Society 312
CHAPTER FOURTEEN The Internet and Public Policy 328
DoubleClick’s Privacy Snafu：Case Six 354
PART FOUR：PEERING INTO THE FUTURE 364
CHAPTER FIFTEEN Peer-to-Peer Systems 364
CHAPTER SIXTEEN Mobile Commerce 378
CHAPTER SEVENTEEN Managing E-Commerce in the Future 402
NTT DoCoMo’s I-Mode Phone：Case Seven 420
Index 437