UNIT ONE 2
Research and Methodology 2
TEXT A Why Teach Research Ethics 4
TEXT B The Nature of Inquiry 16
UNIT TWO 28
Language 28
TEXT A Learn by Touch 30
TEXT B World Englishes 43
UNIT THREE 56
Culture 56
TEXT A The Values Americans Live By 58
TEXT B Culture Shock 71
UNIT FOUR 86
Economy 86
TEXT A Opportunity Cost 88
TEXT B Economic Outlook 101
UNIT FIVE 114
Literature 114
TEXT A A Horseman in the Sky 116
TEXT B Why a Classic Is a Classic 129
UNIT SIX 140
Medicine 140
TEXT A It Doesn't Have to Be Sad:The Life of a Hospice Nurse 142
TEXT B Why Relatives Do Not Donate Organs for Transplants:"Sacrifice"or"Gift of Life" 155
UNIT SEVEN 168
Management 168
TEXT A Leadership Strategy:Jack Welch or Napoleon Bonaparte? 170
TEXT B Pricing and the Psychology of Consumption 182
UNIT EIGHT 194
Education 194
TEXT A The MOOC Bubble and the Attack on Public Education 196
TEXT B Universities and Their Function 209
WORDS AND EXPRESSIONS 221