Unit 1 Companies 1
Unit 2 Company Employees 17
Unit 3 Professional Manager 31
Unit 4 Teamwork 45
Unit 5 Motivation 59
Unit 6 Business Plans 71
Unit 7 Market 85
Unit 8 Marketing Mix 97
Unit 9 New Marketing Concept 115
Unit 10 Brand 129
Unit 11 Product Life Cycle 141
Unit 12 Advertisement 153
Unit 13 Sales Process 165
Unit 14 The Changing Market 179
Unit 15 Dealing with Change 193
Glossary 207