Unit 1 Supply and Demand 1
Part Ⅰ Theme-Based Reading 1
Text A Serving the Customer Across the Demand-Supply Chain 1
Text B E-Business and the Demand-Supply Chain 5
Part Ⅱ Reading Skills 8
Skimming 8
Part Ⅲ Reading Practice 10
Section A Reading Comprehension 10
Section B Banked Cloze 17
Unit 2 Quality 18
Part Ⅰ Theme-Based Reading 18
Text A Should a Small Business Practice Total Quality Management? 18
Text B The Twentieth Century and Quality 23
Part Ⅱ Reading Skills 27
Scanning 27
Part Ⅲ Reading Practice 29
Section A Reading Comprehension 29
Section B Banked Cloze 35
Unit 3 Money 36
Part Ⅰ Theme-Based Reading 36
Text A Money and Its Functions 36
Text B The Importance of Money 41
Part Ⅱ Reading Skills 45
Identifying Referents 45
Part Ⅲ Reading Practice 48
Section A Reading Comprehension 48
Section B Banked Cloze 55
Unit 4 Business Failure 56
Part Ⅰ Theme-Based Reading 56
Text A Business Failure 56
Text B The Disneyland Paris:a Rocky Beginning 61
Part Ⅱ Reading Skills 66
Recognizing Transitions 66
Part Ⅲ Reading Practice 67
Section A Reading Comprehension 67
Section B Banked Cloze 74
Unit 5 Marketing 75
Part Ⅰ Theme-Based Reading 75
Text A Marketing Strategy 75
Text B International Marketing 79
PartⅡ Reading Skills 83
Locating Major and Minor Details 83
Part Ⅲ Reading Practice 85
Section A Reading Comprehension 85
Section B Banked Cloze 92
Unit 6 Sales 93
Part Ⅰ Theme-Based Reading 93
Text A Selling Like You're Not a Salesperson 93
Text B The Secrets to Building a World-Class Sales Team 97
Part Ⅱ Reading Skills 100
Recognizing Paragraph Patterns:Listing Details 100
Part Ⅲ Reading Practice 102
Section A Reading Comprehension 102
Section B Banked Cloze 107
Unit 7 Stress 109
Part Ⅰ Theme-Based Reading 109
Text A Stress:What It Is and What You Can Do About It 109
Text B Workplace Stress:Tips to Reduce and Manage It 114
Part Ⅱ Reading Skills 119
Recognizing Paragraph Patterns:Sequence 119
Part Ⅲ Reading Practice 120
Section A Reading Comprehension 120
Section B Banked Cloze 126
Unit 8 Managing People 127
Part Ⅰ Theme-Based Reading 127
Text A Human Resource Management 127
Text B 9 Ways To Manage People Who Bother You 132
Part Ⅱ Reading Skills 136
Recognizing Paragraph Patterns:Definition and Example 136
Part Ⅲ Reading Practice 138
Section A Reading Comprehension 138
Section B Banked Cloze 144
Unit 9 Risk Management 146
Part Ⅰ Theme-Based Reading 146
Text A What Asbestos Taught Me About Managing Risk 146
Text B A Better Way to Manage Risk 151
Part Ⅱ Reading Skills 155
Recognizing Paragraph Patterns:Classification 155
Part Ⅲ Reading Practice 157
Section A Reading Comprehension 157
Section B Banked Cloze 164
Unit 10 Team Management 165
Part Ⅰ Theme-Based Reading 165
Text A What Makes a Team? 165
Text B How to Kill a Team's Creativity 170
Part Ⅱ Reading Skills 174
Recognizing Paragraph Patterns:Cause and Effect 174
Part Ⅲ Reading Practice 177
Section A Reading Comprehension 177
Section B Banked Cloze 184
Unit 11 Advertising 186
Part Ⅰ Theme-Based Reading 186
Text A Great Advertising Needs Great Clients 186
Text B The Top 5 Ways Advertisers Are Tricking You 191
Part Ⅱ Reading Skills 195
Recognizing Paragraph Patterns:Comparison and Contrast 195
Part Ⅲ Reading Practice 198
Section A Reading Comprehension 198
Section B Banked Cloze 203
Unit 12 The Lives of a Company 205
Part Ⅰ Theme-Based Reading 205
Text A The Life Cycle of a Company（Ⅰ） 205
Text B The Life Cycle of a Company（Ⅱ） 212
Part Ⅱ Reading Skills 216
Noticing Signal Words 216
Part Ⅲ Reading Practice 217
Section A Reading Comprehension 217
Section B Banked Cloze 223
Vocabulary 224