Unit 1 Promoting Activities 1
Section Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 7
Section Ⅲ Trying Your Hand 9
Section Ⅳ Maintaining a Sharp Eye 13
Passage 1 Marketing:Key to Producing Bestsellers 13
Passage 2 Business Is Business Around the World,or Is It? 16
Section Ⅴ Having Some Fun 18
Unit 2 Company Profiles 19
Section Ⅰ Talking Face to Face 19
Section Ⅱ Being All Ears 24
Section Ⅲ Trying Your Hand 27
Section Ⅳ Maintaining a Sharp Eye 31
Passage 1 A PerfectlyFairBusiness Deal 31
Passage 2 A Perfectly Fair Business Deal(Continued) 34
Section Ⅴ Having Some Fun 37
Unit 3 Purchase and Payment 38
Section Ⅰ Talking Face to Face 38
Section Ⅱ Being All Ears 43
Section Ⅲ Trying Your Hand 46
Section Ⅳ Maintaining a Sharp Eye 51
Passage 1 My Shopping Experiences 51
Passage 2 Convenience Is Most Important 54
Section Ⅴ Having Some Fun 57
Unit 4 Training Across Cultures 59
Section Ⅰ Talking Face to Face 59
Section Ⅱ Being All Ears 64
Section Ⅲ Trying Your Hand 67
Section Ⅳ Maintaining a Sharp Eye 70
Passage 1 My Study-Abroad Experience at Lancaster University 70
Passage 2 Continuous Learning 73
Section Ⅴ Having Some Fun 76
Unit 5 Brands and Advertisements 78
Section Ⅰ Talking Face to Face 78
Section Ⅱ Being All Ears 83
Section Ⅲ Trying Your Hand 86
Section Ⅳ Maintaining a Sharp Eye 89
Passage 1 Brand Name 89
Passage 2 Brand China 92
Section Ⅴ Having Some Fun 96
Unit 6 Sharing the Loss 97
Section Ⅰ Talking Face to Face 97
Section Ⅱ Being All Ears 103
Section Ⅲ Trying Your Hand 106
Section Ⅳ Maintaining a Sharp Eye 111
Passage 1 Insurance 111
Passage 2 Don't Slip Up on Your Cover 114
Section Ⅴ Having Some Fun 117
Unit 7 Busy Agenda and Schedule 118
Section Ⅰ Talking Face to Face 118
Section Ⅱ Being All Ears 125
Section Ⅲ Trying Your Hand 127
Section Ⅳ Maintaining a Sharp Eye 132
Passage 1 Interview:Michelle Nguyen,President of LCD Designs Inc. 132
Passage 2 Michael Dell and His Business 135
Section Ⅴ Having Some Fun 138
Unit 8 Thinking Global,Acting Local 139
Section Ⅰ Talking Face to Face 139
Section Ⅱ Being All Ears 145
Section Ⅲ Trying Your Hand 148
Section Ⅳ Maintaining a Sharp Eye 151
Passage 1 WTO Membership:A Win-Win Situation 151
Passage 2 Love Nature and Create a Green Culture 155
Section Ⅴ Having Some Fun 158
Self-Assessment 159
Key ＆ Translation 177
Vocabulary ＆ Phrases 238