Unit 1 New Environments，New Starts 1
Warming-up 1
Ⅰ．The Theme Word 1
Ⅱ．Sentence Writing—The First Day in College 1
Ⅲ．Brainstorming 3
Intensive Learning—New Student Address 3
Ⅰ．Word Ladder 3
Ⅱ．Text—New Student Address 3
Ⅲ．Reading Comprehension 4
Ⅳ．Language Practice 6
Practical Writing—Application Letters 8
Ⅰ．Tips for Practical Writing 8
Ⅱ．Example 8
Ⅲ．Practical Translation 9
Ⅳ．Do It Yourself 10
Advanced Learning 11
Ⅰ．Theme Reading—How to Adapt to a New Environment in Working 11
Ⅱ．Feature Reading—An Employment Welcome Letter 12
Ⅲ．Essay Writing—Reasons for Choosing a College 13
Unit 2 Self-introduction 14
Warming-up 14
Ⅰ．The Theme Word 14
Ⅱ．Sentence Writing—Clinic Appointment 14
Ⅲ．Brainstorming 16
Intensive Learning—Ways to Introduce Yourself to an Individual 16
Ⅰ．Word Ladder 16
Ⅱ．Text—Ways to Introduce Yourself to an Individual 16
Ⅲ．Reading Comprehension 18
Ⅳ．Language Practice 19
Practical Writing—Self-introduction Letter/Email 21
Ⅰ．Tips for Practical Writing 21
Ⅱ．Example 22
Ⅲ．Practical Translation 23
Ⅳ．Do It Yourself 23
Advanced Learning 24
Ⅰ．Theme Reading—About Myself 24
Ⅱ．Feature Reading—Curriculum Vitae 25
Ⅲ．Essay Writing—Self-statement 28
Unit 3 Career Planning 29
Warming-up 29
Ⅰ．The Theme Word 29
Ⅱ．Sentence Writing—Job Hunting 29
Ⅲ．Brainstorming 31
Intensive Learning—How to Apply for a Job 31
Ⅰ．Word Ladder 31
Ⅱ．Text—How to Apply for a Job 31
Ⅲ．Reading Comprehension 33
Ⅳ．Language Practice 34
Practical Writing—Job Application Cover Letter 36
Ⅰ．Tips for Practical Writing 36
Ⅱ．Example 37
Ⅲ．Practical Translation 39
Ⅳ．Do It Yourself 40
Advanced Learning 40
Ⅰ．Theme Reading—A Job Ad 40
Ⅱ．Feature Reading—Customer Service Officers Wanted（Urgent） 42
Ⅲ．Essay Writing—Reasons for Taking the Job As a Customer Service Officer 43
Unit 4 Invitations 44
Warming-up 44
Ⅰ．The Theme Word 44
Ⅱ．Sentence Writing—Let’s Party 44
Ⅲ．Brainstorming 46
Intensive Learning—How to Write an Invitation 46
Ⅰ．Word Ladder 46
Ⅱ．Text—How to Write an Invitation 46
Ⅲ．Reading Comprehension 48
Ⅳ．Language Practice 49
Practical Writing—Formal RSVP to an Invitation 51
Ⅰ．Tips for Practical Writing 51
Ⅱ．Example 52
Ⅲ．Practical Translation 53
Ⅳ．Do It Yourself 54
Advanced Learning 55
Ⅰ．Theme Reading—How to Write Party Invitations 55
Ⅱ．Feature Reading—Invitation Letter 56
Ⅲ．Essay Writing—Reasons for Inviting Clients 57
Unit 5 Entertaining visitors 58
Warming-up 58
Ⅰ．The Theme Word 58
Ⅱ．Sentence Writng—Frends Coming from Afar 58
Ⅲ．Brainstorming 60
Intensive Learning—Ten Tips on Greeting Office Visitors 60
Ⅰ．Word Ladder 60
Ⅱ．Text—Ten Tips on Greeting Office Visitors 60
Ⅲ．Reading Comprehension 62
Ⅳ．Language Practice 63
Practical Writing—Welcome Speech 66
Ⅰ．Tips for Practical Writing 66
Ⅱ．Example 66
Ⅲ．Practical Translation 67
Ⅳ．Do It Yourself 67
Advanced Learning 68
Ⅰ．Theme Reading—New Staff Members and Guests 68
Ⅱ．Feature Reading—Food＆Beverage Event Order 69
Ⅲ．Essay Writing—Rules for Entertaining Guests 71
Unit 6 Office Management 72
Warming-up 72
Ⅰ．TheThemeWord 72
Ⅱ．Sentence Writing—Never Easy to be Secretary 72
Ⅲ．Brainstorming 74
Intensive Learning—How to Use Proper Telephone Etiquette at Work 74
Ⅰ．Word Ladder 74
Ⅱ．Text—How to Use Proper Telephone Etiquette at Work 75
Ⅲ．Reading Comprehension 76
Ⅳ．Language Practice 77
Practical Writing—Office Memo 79
Ⅰ．Tips for Practical Writing 79
Ⅱ．Example 80
Ⅲ．Practical Translation 81
Ⅳ．Do It Yourself 81
Advanced Learning 82
Ⅰ．Theme Reading—How to Record Useful Meeting Minutes 82
Ⅱ．Feature Reading—Enquiry Letter 84
Ⅲ．Essay Writing—Steps of Arranging an Office Meeting 85
Unit 7 Business Trips 86
Warming-up 86
Ⅰ．TheThemeWord 86
Ⅱ．Sentence Writing—Booking Transportation 86
Ⅲ．Brainstorming 88
Intensive Learning—How to Plan Your Business Trips 88
Ⅰ．Word Ladder 88
Ⅱ．Text—How to Plan Your Business Trips 88
Ⅲ．Reading Comprehension 90
Ⅳ．Language Practice 91
Practical Writing—Reservation Letters 93
Ⅰ．Tips for Practical Writing 93
Ⅱ．Example 94
Ⅲ．Practical Translation 95
Ⅳ．Do It Yourself 96
Advanced Learning 97
Ⅰ．Theme Reading—Visiting Your Clients 97
Ⅱ．Feature Reading—Business Trip Itinerary 99
Ⅲ．Essay Writing—Reasons for Choice of Traveling 100
Unit 8 Company Presentation 101
Warming-up 101
Ⅰ．The Theme Word 101
Ⅱ．Sentence Writing—Top Mobile Phone Companies 101
Ⅲ．Brainstorming 103
Intensive Learning—An Example of Company Profile 103
Ⅰ．Word Ladder 103
Ⅱ．Text—An Example of Company Profile 104
Ⅲ．Reading Comprehension 105
Ⅳ．Language Practice 105
Practical Writing—A Company Profile 108
Ⅰ．Tips for Practical Writing 108
Ⅱ．Example 108
Ⅲ．Practical Translation 109
Ⅳ．Do It Yourself 110
Advanced Learning 110
Ⅰ．Theme Reading—How to Introduce a Company to New Regions 110
Ⅱ．Feature Reading—About Greyhound 113
Ⅲ．Essay Writing—Mission Statements 114
Unit 9 Sales Promotion 115
Warming-up 115
Ⅰ．TheThemeWord 115
Ⅱ．Sentence Writing—Where to Advertise 115
Ⅲ．Brainstorming 117
Intensive Learning—Successful Promotion Methods for New Products 117
Ⅰ．WordLadder 117
Ⅱ．Text—Successful Promotion Methods for New Products 118
Ⅲ．Reading Comprehension 119
Ⅳ．Language Practice 120
Practical Writing—Product Description 122
Ⅰ．Tips for Practical Writing 122
Ⅱ．Example 123
Ⅲ．Practical Translation 124
Ⅳ．Do It Yourself 125
Advanced Learning 125
Ⅰ．Theme Reading—The Market Investigation 125
Ⅱ．Feature Reading—All Inclusive Pavilion Package 127
Ⅲ．Essay Writing—Roles Ads Play in Product Promotion 128
Unit 10 Business Negotiations 129
Warming-up 129
Ⅰ．The Theme Word 129
Ⅱ．Sentence Writing—The 5 Stages of a Sccessful Negotiation 129
Ⅲ．Brainstorming 131
Intensive Learning—Language Factors in Business Negotiation 131
Ⅰ．Word Ladder 131
Ⅱ．Text—Language Factors in Business Negotiation 131
Ⅲ．Reading Comprehension 133
Ⅳ．Language Practice 134
Practical Writing—Product Description 136
Ⅰ．Tips for Practical Writing 136
Ⅱ．Example 137
Ⅲ．PracticalTranslation 137
Ⅳ．Do It Yourself 138
Advanced Learning 139
Ⅰ．Theme Reading—The Art of Business Negotiation 139
Ⅱ．Feature Reading—International Negotiations Cultural Considerations by Region 141
Ⅲ．Essay Writing—Strategies for Negotiating with People in North America 142