Unit1 关于文化 1
Part Ⅰ Reading 1
Text 1 Culture and Communication 1
Text 2 Culture in Business Communication 6
Part Ⅱ Listening 9
The Role of Intercultural Communication 9
Part Ⅲ Chinese Summary 11
Part Ⅳ Word Study 12
Part Ⅴ Exercises 14
Unit 2 理解商务交际 17
Part Ⅰ Reading 17
Text 1 Becoming an Effective Business Communicator 17
Text 2 Cross-Cultural Verbal Communication Styles 22
Part Ⅱ Listening 25
Cultural Differences in Business Communication 25
Part Ⅲ Chinese Summary 27
Part Ⅳ Word Study 28
Part Ⅴ Exercises 31
Unit 3 跨文化交际概述 34
Part Ⅰ Reading 34
Text 1 Your Brain on Culture 34
Text 2 How to Manage Intercultural Communication 39
Part Ⅱ Listening 42
Cultural Studies and Social Change 42
Part Ⅲ Chinese Summary 44
Part Ⅳ Word Study 45
Part Ⅴ Exercises 48
Unit 4 当今跨文化交际理论 51
Part Ⅰ Reading 51
Text 1 Dominant Theories in Intercultural Business Communication 51
Text 2 Cultivating A Global Mind-set 57
Part Ⅱ Listening 60
Intercultural Communication Competence 60
Part Ⅲ Chinese Summary 62
Part Ⅳ Word Study 63
Part Ⅴ Exercises 65
Unit 5 跨文化交际中的商务礼仪 69
Part Ⅰ Reading 69
Text 1 Greetings, Introductions, and Business Cards 69
Text 2 Conversational Customs and Manners 74
Part Ⅱ Listening 77
Dining and Tipping 77
Part Ⅲ Chinese Summary 78
Part Ⅳ Word Study 79
Part Ⅴ Exercises 82
Unit 6 跨文化价值观 85
Part Ⅰ Reading 85
Text 1 Cultural Values in Business and Society 85
Text 2 Different Values Systems 91
Part Ⅱ Listening 94
Equities and eBay—Culture Gets in the Way 94
Part Ⅲ Chinese Summary 95
Part Ⅳ Word Study 96
Part Ⅴ Exercises 99
Unit 7 跨文化交际中的语言因素 102
Part Ⅰ Reading 102
Text 1 Role of Language in Intercultural Communications 102
Text 2 Lingua Franca and Message Comprehension 107
Part Ⅱ Listening 110
Language, Logic, and Communication 110
Part Ⅲ Chinese Summary 111
Part Ⅳ Word Study 113
Part Ⅴ Exercises 116
Unit 8 商务交际中的文化多样性 120
Part Ⅰ Reading 120
Text 1 Cultural Diversity at Workplace 120
Text 2 Enhancing Intercultural Communication in the Workplace 125
Part Ⅱ Listening 128
Current Trends in the Global Workplace 128
Part Ⅲ Chinese Summary 130
Part Ⅳ Word Study 131
Part Ⅴ Exercises 133
Unit 9 影响跨文化交际的因素 137
Part Ⅰ Reading 137
Text 1 Social Hierarchies Affect Effective Intercultural Business Communication 137
Text 2 Office Customs and Practices 142
Part Ⅱ Listening 144
Customary DemeanorBehavior 144
Part Ⅲ Chinese Summary 146
Part Ⅳ Word Study 147
Part Ⅴ Exercises 150
Unit 10 跨文化对商务交际的影响 153
Part Ⅰ Reading 153
Text 1 Leadership Challenges in A Globally Intercultural World 153
Text 2 Cross-Cultural Dimensions of Decision Making 158
Part Ⅱ Listening 161
Human Resources Management (HRM) in Business Communication 161
Part Ⅲ Chinese Summary 162
Part Ⅳ Word Study 163
Part Ⅴ Exercises 166
Unit 11 跨文化交际障碍 170
Part Ⅰ Reading 170
Text 1 About Intercultural Communication Barriers 170
Text 2 High-context and Low-context Cultures 175
Part Ⅱ Listening 178
Behavioral Barriers to Communication 178
Part Ⅲ Chinese Summary 179
Part Ⅳ Word Study 180
Part Ⅴ Exercises 184
Unit 12 如何应对跨文化交际 187
Part Ⅰ Reading 187
Text 1 Cross-cultural Communication Strategies 187
Text 2 Managing in Multicultural Teams 192
Part Ⅱ Listening 195
Intercultural Communication and Conflict Management 195
Part Ⅲ Chinese Summary 197
Part Ⅳ Word Study 198
Part Ⅴ Exercises 201
Unit 13 跨文化管理 205
Part Ⅰ Reading 205
Text 1 How A Global Mindset Translate to Bottom-line Results? 205
Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect? 210
Part Ⅱ Listening 213
Being Culturally Sensitive 213
Part Ⅲ Chinese Summary 215
Part Ⅳ Word Study 216
Unit 14 跨文化谈判 223
Part Ⅰ Reading 223
Text 1 Communicating and Negotiating across Cultures 223
Text 2 The Phases of Intercultural Negotiation 228
Part Ⅱ Listening 231
Communication and Style of Negotiating 231
Part Ⅲ Chinese Summary 233
Part Ⅳ Word Study 234
Part Ⅴ Exercises 237
Unit 15 跨文化营销 241
Part Ⅰ Reading 241
Text 1 Cultural Dynamics in Assessing Global Markets 241
Text 2 Cultural Knowledge 246
Part Ⅱ Listening 249
Required Adaptation 249
Part Ⅲ Chinese Summary 250
Part Ⅳ Word Study 251
Part Ⅴ Exercises 253
Unit 16 跨文化交际面临的挑战 257
Part Ⅰ Reading 257
Text 1 The Challenge and Opportunity of Intercultural Cooperation 257
Text 2 Information Technology and Global E-communication 262
Part Ⅱ Listening 265
Becoming Culture Savvy in Cross-cultural Environment 265
Part Ⅲ Chinese Summary 266
Part Ⅳ Word Study 267
Part Ⅴ Exercises 270