《新编国际商务英语函电》PDF下载

  • 购买积分:12 如何计算积分?
  • 作  者:程同春,程欣编著
  • 出 版 社:南京:东南大学出版社
  • 出版年份:2013
  • ISBN:9787564143589
  • 页数:318 页
图书介绍:本书根据外贸流程,从邀请访问到付款,以丰富经典的信函范例向学习者展示了撰写商务函电的要求,并详细分析每一类函电的几本特点。本书每一课都附有针对性极强的练习,书后还附有完整的函电和单证范例,以帮助学习者获得感性认知。

Unit 1 Business Letter Writing 1

Layout of Business Letters 1

Writing Principles of Business Letters 10

Unit 2 Invitation and Arrangement of Visits 16

Introduction 16

Points for Attention 16

Business Letters 17

Language Points 21

Word Study 24

Useful Sentence Menu 25

Exercises 26

Reading and Comprehension 30

Unit 3 Establishing Business Relations 32

Introduction 32

Points for Attention 32

Business Letters 33

Language Points 36

Word Study 41

Useful Sentence Menu 42

Exercises 43

Reading and Comprehension 47

Unit 4 Enquiries and Replies 49

Introduction 49

Points for Attention 49

Business Letters 49

Language Points 53

Word Study 58

Useful Sentence Menu 60

Exercises 61

Reading and Comprehension 65

Unit 5 Quotations,Offers and Counter-offers 67

Introduction 67

Points for Attention 67

Business Letters 68

Language Points 71

Word Study 75

Useful Sentence Menu 76

Exercises 77

Reading and Comprehension 81

Unit 6 Sales Promotion 83

Introduction 83

Points for Attention 83

Business Letters 84

Language Points 88

Word Study 91

Useful Sentence Menu 92

Exercises 93

Reading and Comprehension 98

Unit 7 Orders and Their Fulfilment 100

Introduction 100

Points for Attention 100

Business Letters 100

Language Points 104

Word Study 108

Useful Sentence Menu 109

Exercises 111

Reading and Comprehension 115

Unit 8 Payment 117

Introduction 117

Points for Attention 117

Business Letters 117

Language Points 121

Word Study 124

Useful Sentence Menu 125

Exercises 126

Reading and Comprehension 130

Unit 9 Packing 132

Introduction 132

Points for Attention 132

Business Letters 132

Language Points 137

Word Study 140

Useful Sentence Menu 142

Exercises 142

Reading and Comprehension 146

Unit 10 Shipping 148

Introduction 148

Points for Attention 148

Business Letters 149

Language Points 152

Word Study 155

Useful Sentence Menu 156

Exercises 157

Reading and Comprehension 161

Unit 11 Insurance 163

Introduction 163

Points for Attention 163

Business Letters 163

Language Points 167

Word Study 170

Useful Sentence Menu 171

Exercises 172

Reading and Comprehension 175

Unit 12 Claim and Settlement 177

Introduction 177

Points for Attention 177

Business Letters 177

Language Points 181

Word Study 184

Useful Sentence Menu 185

Exercises 186

Reading and Comprehension 189

Unit 13 Agency 191

Introduction 191

Points for Attention 191

Business Letters 191

Language Points 196

Word Study 197

Useful Sentence Menu 199

Exercises 199

Reading and Comprehension 204

Unit 14 Flexible Trade 205

Introduction 205

Points for Attention 205

Business Letters 206

Language Points 210

Word Study 214

Useful Sentence Menu 216

Exercises 216

Reading and Comprehension 220

Unit 15 Contracts and Documents 222

Introduction 222

Sales Contracts 222

Letters of Credit 228

Bill of Lading 233

Word Study 235

Useful Sentence Menu 236

Exercises 237

Reading and Comprehension 242

Unit 16 Commercials 244

Introduction 244

Points for Attention 244

Language Points 248

Word Study 249

Exercises 250

Reading and Comprehension 251

Unit 17 Electronic Correspondence 253

Electronic Mail(E-mail) 253

Facsimile Transmission 254

Telex 256

Appendices 257

Appendix 1 Specimens of Import&Export Documentation 257

Appendix 2 IDD Codes&Time Differences 288

Appendix 3 Key to the Exercises 290