UnitOne 1
Text (1) Modern Management Movement (1) 1
翻译技巧 某些困惑词的翻译 4
英语口语ASKING THE WAY 6
Text (2) Modern Management Movement (2) 8
Unit Two 15
Text(1)What Is Strategy? 15
翻译技巧it和代词的翻译 20
英语口语BUSINESS NEGOTIATION 23
Text (2) Strategy Rests on Unique Activities 26
Unit Three 33
Text(1)Why Business Models Matter 33
翻译技巧 不定式和分词的翻译 37
英语口语EDUCATION 39
Text (2) What about Strategy? 42
Unit Four 49
Text(1)The Case for Contingent Governance (1) 49
翻译技巧 定语从句的翻译 53
英语口语JOB INTERVIEW 55
Text (2) The Case for Contingent Governance (2) 57
Unit Five 65
Text(1)Building the Horizontal Dimension of Organizations 65
翻译技巧 否定形式的翻译 70
英语口语MEALS 72
Text (2) Building the Vertical Dimension of Organizations 75
Unit Six 81
Text (1) The Hidden Costs of Organizational Dishonesty (1) 81
翻译技巧 被动语态的翻译 86
英语口语SEEING THE DOCTOR 88
Text (2) The Hidden Costs of Organizational Dishonesty (2) 91
Unit Seven 99
Text (1) Creating New Growth Platforms (1) 99
翻译技巧 长句的翻译 106
英语口语SHOPPING 107
Text (2) Creating New Growth Platforms (2) 110
Unit Eight 119
Text(1) Characteristics of Management Science(1) 119
英语写作 正规语体和非正规语体 123
英语口语ADVICE 125
Text (2) Characteristics of Management Science 2) 128
Unit Nine 135
Text (1) Operations Management (1) 135
英语写作 个人简历 141
英语口语AGREEING AND DISAGREEING 143
Text (2) Operations Management (2) 146
Unit Ten 153
Text(1)Information Systems 153
英语写作 工作申请信 158
英语口语ANXIETY 160
Text (2) Governing Information Technology Risk 162
Unit Eleven 171
Text (1) The Seven Principles of Supply Chain Management (1) 171
英语写作 缩写(1) 176
英语口语APOLOGIES AND FORGIVING 177
Text (2) The Seven Principles of Supply Chain Management (2) 179
Unit Twelve 187
Text(1)Quality Management and Improvement 187
英语写作 缩写(2) 192
英语口语ARGUING 194
Text(2)TQM and Innovation: A Literature Review and Research Framework 197
Unit Thirteen 203
Text (1) Total Knowledge Management 203
英语写作 研究论文(1) 207
英语口语DISCUSSION AND RESOLUTION 210
Text (2) Barriers to Effective Risk Management in Knowledge Management 213
Unit Fourteen 221
Text (1) Financial Engineering: Information Technology and Its Place in the New Finance 221
英语写作 研究论文(2) 228
英语口语ENCOURAGEMNT 232
Text (2) Financial Engineering in Corporate Finance: An Overview 234
Appendix Ⅰ Key to Exercises 243
Appendix Ⅱ Text Translation 255