《商务英语写作教程》PDF下载

  • 购买积分:12 如何计算积分?
  • 作  者:管春林主编;赵振春,阮绩智,杨爱萍等副主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2013
  • ISBN:9787040372755
  • 页数:304 页
图书介绍:本书选材范围广,内容丰富。它既有大量样信可供学习者学习、参考,也有许多优秀句型可资写作时借鉴,同时又配有条理清晰的概括和总结,以便于学习者对国际商务英语写作规律有一个清晰的认识和理解。本书内容涉及外贸函电基本知识、开始业务关系、询盘与答复、报盘与还盘、推销、订单与履行订单、国际支付、装船、保险、投诉与索赔、代理和常用社交信函等。

Chapter One Preliminaries of Business Letter Writing 1

Chapter Two Components of A Business Letter 18

Chapter Three Establishing Business Relationships 36

Chapter Four Inquiries and Replies 53

Chapter Five Quotations,Offers and Counter-offers 69

Chapter Six Sales Letters and Follow-ups 85

Chapter Seven Orders and Acknowledgements 101

Chapter Eight Packing and Marking 118

Chapter Nine International Payment 134

Chapter Ten Shipment and Insurance 151

Chapter Eleven Complaints,Claims and Adjustments 168

Chapter Twelve Agency 185

Chapter Thirteen Social Letters 202

Chapter Fourteen Memorandums 219

Chapter Fifteen Business Reports 234

Chapter Sixteen Meeting Agendas and Minutes 249

Chapter Seventeen Recruitment Advertisements 264

Suggested Keys to Exercises 279

References 304