简明工商管理大百科全书 英文版PDF电子书下载

Accounting,Arthur Wyatt 1

Introduction 5

List of Contributors 7

Advertising strategy,international,Greg Harris 11

Auditing,Paul Saw 22

Banking,Shelagh Heffernan 29

Benchmarking,Nick Oliver 38

Business economics,John Kay 44

Business ethics,Jack Mahoney 53

Business history,Geoffrey Jones 61

Business strategies,east Asian,Rosalie TUNG 69

Capital markets,regulation of,Harold Rose 75

Consumer behaviour,Chris Rice 85

Corporate governance,Jay Lorsch 96

Corporatism,Colin Crouch 107

Costing,A.R.Appleyard 116

Creative accounting,Peter Walton 130

Decision making,Richard Butler 140

Downsizing,Kim Cameron 161

Entrepreneurship,Donald F.Kuratko 168

Equal employment opportunities,Robin J.Kramar 176

Finance,international,Shelagh Heffernan 185

Financial statement analysis,Paul Barnes 194

Futurology,Frank Füredi 208

General management,Malcolm Warner and Morgan Witzel 214

Globalization,Bruce Kogut 219

Guru concept,Andrzej Huczynski 234

Human resource management,Randall S.Schuler 243

Industrial and labour relations,Michael Poole 264

Inflation accounting,Geoffrey Whittington 283

Information technology,Manfred Grauer 296

International business,future trends,P. Candace Deans and David A.Ricks 306

International business,legal dimensions of,Robert Radway 316

Inventory management,Linda Sprague 338

Leadership,Frank Heller 347

Maintenance systems,Kathie S.Smith 357

Management in Europe,Peter Lawrence 365

Management information systems,lan Singer 377

Management in Japan,Naoto Sasaki 396

Management in North America,Fred Luthans and Richard Hodgetts 405

Managerial theories of the firm,R.L.Marris 419

Marketing,Michael J.Baker and Elaine M.O Brien 428

Markets,Kimya M.Kamshad 449

Mergers,acquisitions and joint ventures,P.S.Sudarsanam 455

Contents 466

Multinational corporations,history of,Geoffrey Jones 466

Neo-classical economics,Frank Fishwick 473

Networks and organizations,Elias L.Khalil 486

New product development,Susan Hart 494

Operations research,Hugh J.Miser 507

Organization behaviour,Ardnt Sorge 523

Organization culture,Geert Hofstede 540

Organization types,Richard Butler 559

Power,Stewart R.Clegg 567

Project management,Ralph J.Levene 578

Public relations,Roger Haywood 598

Purchasing,Lars-Erik Gadde and H？kan H？kansson 606

Re-engineering,Matthew Jones 616

Retailing,Peter J.McGoldrick 626

Scheduling,Kathie S.Smith 637

Small business strategy,James Curran 645

Strategy,concept of,Roger Mansfield 656

Systems,Peter Checkland 667

Technology strategy,international,Pat Joynt 674

Time management,Kathie S.Smith 684

Total quality management,Miryam Barad 693

Women in management and business,Barbara Parker and Ellen A.Fagenson 712

Work and leisure,Milan Zeleny 728

Index 735