实用公关英语PDF电子书下载

Part One Speaking for Public Relations 第一部分 实用公关英语言语沟通技巧 1

UNIT 1 Speaking in Public 公关演讲技巧 1

Lesson 1 2

Text A：At Banquet Welcoming President Nixon Premier Zhou En Lai's Toast 在为美国总统尼克松举行的欢迎宴会上周恩来总理的祝酒词 2

Text B：President Nixon's Toast 尼克松总统的祝酒词 6

Reading for Further Information 阅读与背景资料： 11

Lesson 2 19

Text A：President's Welcoming Message to Inter-national Tourists 总统致海外旅游者的欢迎词 19

Text B：A Sales Talk 促销演说 20

Reading for Further Information 阅读与背景资料： 26

Lesson 3 34

Text A：An Announcement 口头通知 34

Text B：Introducing a Speaker 介绍演讲者 35

Text C：The Eulogy：In Memory of Robert Kennedy 颂词：纪念罗伯特·肯尼迪 37

Reading for Further Information 阅读与背景资料： 42

UNIT 2 Telephone Communication 电话沟通 50

Lesson 4 51

Text A：A Making an Appointment 电话预约 51

Text B：A Telephone Recording 录音电话 53

Text C：A Telephone Recording 录音电话提示 54

Text D：A Telephone Message Form 电话记录 55

Reading for Further Information 阅读与背景资料： 56

UNIT 3 News Conferences 新闻招待会 62

Lesson 5 63

Text A：Qian Qi Chen on China's Foreign Policy and Present International Situation 钱其琛关于外交政策和当前国际形势答记者问 63

Reading for Further Information 阅读与背景资料： 86

UNIT 4 Negotiations 谈判技巧 93

Text A：The Negotiation with an Unsatisfied Customer 与不满意客户的谈判 94

Lesson 6 94

Reading for Further Information 阅读与背景资料： 104

Part Two Writing for Public Relations 第二部分 实用公关英语写作技巧 115

UNIT 5 Advertising 广告 115

Lesson 7 116

Text A：Magazine Advertising 杂志广告 116

Text B：Newspaper Advertising 报纸广告 119

Reading for Further Information 阅读与背景资料： 122

Lesson 8 131

Text A：Television Advertising 电视广告 131

Text B：Radio Advertising 广播广告 135

Text C：Out-of-home Advertising 户外广告 137

Text D：Out-of-home Advertising 户外广告 138

Reading for Further Information 阅读与背景资料： 138

Text A：Institutional Advertising 企业形象广告 151

Lesson 9 151

Text B：Advocacy Advertising 问题公关广告 153

Text C：Public Service Advertising 公益广告 158

Reading for Further Information 阅读与背景资料： 162

UNIT 6 Brochures 宣传卡 169

Lesson 10 170

Text A：A Selling Brochure 促销性宣传卡 170

Text B：An Informational Brochure 信息性宣传卡 176

Reading for Further Information 阅读与背景资料： 184

UNIT 7 The News Release 新闻报道 191

Lesson 11 192

Text A：A Press Release 报纸新闻报道 192

Text B：A Radio Release 广播新闻报道 194

Text C：A Photo Release 图片新闻报道 196

Reading for Further Information 阅读与背景资料： 197

UNIT 8 Business Letter Writing 商务信函写作 205

Lesson 12 206

Text A：A Letter of Invitation 邀请信 206

Text B：An Invitation Card 请柬 208

Text C：A Letter of Accepting a Formal Invitation 接受正式邀请函 209

Text D：A Letter of Accepting a Formal Invitation 接受正式邀请函 210

Text E：A Letter of Refusing an Invitation 谢绝邀请函 211

Text F：A Letter of Invitation 邀请函 212

Text G：A Wedding Invitation 婚礼请柬 214

Reading for Further Information 阅读与背景资料： 215

Lesson 13 222

Text A：A Letter of Inquiry 问询信函 222

Text B：Answering Inquiries 回复问询函 225

Text C：An Announcement to a New Customer 通告新客户函 226

Text D：A Special Announcement 特别通告 228

Text E：A Letter of Application 求职申请和简历 229

Text F：An Application Letter 申请代理信函 237

Reading for Further Information 阅读与背景资料： 239

Lesson 14 244

Text A：A Letter of Apology 致歉信函 244

Text B：A Letter of Congratulation 祝贺信函 246

Text C：A Letter of Thanks 感谢信函 247

Text D：A Follow-up Letter 追续促销信函 249

Text E：A Letter of Sympathy 唁函 251

Text F：A Card of Sympathy 慰唁卡 254

Reading for Further Information 阅读与背景资料： 255

UNIT 9 Report Writing 报告写作 264

Text A：CNTA Sydney Office Tavel Promotion Program 1990 CNTA悉尼办事处1990年旅游促销策划报告 265

Lesson 15 265

Reading for Further Information 阅读与背景资料： 304

Part Three Practical Skills and Strategies for Public Relations 第三部分 实用公关运作策略与技巧 313

UNIT 10 Meetings 会议 313

Lesson 16 314

Text A：First Announcement of APSP 314

亚太地区报刊与科技和社会发展研讨会一号通知 314

Text B：Reply Form 通知回执 325

Text C：Notice for Schedule Change 会议议程变更通知 327

Text D：Notice of Public Relations Managers Club of Beijing 北京公关管理者俱乐部通知 328

Reading for Further Information 阅读与背景资料： 329

UNIT 11 Media Strategies of Public Relations 巧用公关媒体 339

Text A：The Chronicle Advertising Rate Card 《记事报》广告刊发价格表 340

Lesson 17 340

Text B：Rate Card of Vision TV 视点电视台广告播放价格表 346

Reading for Further Information 阅读与背景资料： 355

UNIT 12 Planning and Producing Audio-visual Materials 视听材料的策划与制作 364

Lesson 18 365

Text A：A Video News Release：China Travel Fair'92 电视新闻报道：’92中国旅游交易会闭幕 365

Text B：Public Relations On Line：Welcome to No.10 网上公关：欢迎来唐宁街10号 367

Reading for Further Information 阅读与背景资料： 369

UNIT 13 Copy Editing and Printing 文稿的编辑与印刷 381

Lesson 19 381

Text A：Editing and Proofreading a Letter 信函编辑校对范例 381

Text B：Proof Reader's Marks 编辑校对符号 384

Reading for Further Information 阅读与背景资料： 386

Reference and Suggested Readings 参考与推荐阅读书目 403