国际管理 教程与案例 英文版·第3版PDF电子书下载

前言页 1

CONTENES 3

PARTⅠ 3

TEXT 3

1 The Internationalization Process 3

2 The Global Business Environment 15

3 The World of International Trade 33

4 Managing Trade Operations 59

5 Global Sourcing Strategy：R D，Manufacturing，and Marketing Interfaces 86

6 Licensing 107

7 The Deign and Management of International Joint Ventures 114

8 Intermational strategy Formulation 133

9 The Impact of Globalization on the Organization of Activities 150

10 The Evolving Multinational 168

11 The Global Manager 181

12 Political Risk：Managing Government Intervention 199

PARTⅡ 215

CASES ON INTERNATIONALIZATION 215

1 Dialogue：Russia 215

2 Kenny Rogers Roasters in China （A） 221

3 Sterling Marking Products，Inc． 234

4 India Gold Fish Leather，Ltd． 250

5 Neilson International in Mexico 254

6 Cambridge Products ，Inc．（A） 267

7 Russki Adventures 276

8 Cameron Auto Parts（A）-Revised 294

9 Hush Puppies Chile 304

10 Technophar in Viet Nam 320

11 Nora-Sakari：A ProPosed Joint Venture in Malaysia 337

12 ACCOR（A） 353

13 Where Have You Been？An Exercise to Assess Your Exposure to the Rest of the World＇s Peoples 374

14 Studds Nolan Joint Venture 381

PARTⅢ 399

CASES ON MULTINATIONAL MANAGEMENT 399

15 Matsushita Industrial de Baja California 399

16 P．T．Sekbang Life Insurance（Indonesia） 418

17 Toppan Moore 438

18 Colgate-Palmolive：Managing International Careers 453

19 Global Enterprises，Inc． 470

20 Nestle Breakfast Cereal （A and B） 482

21 Warner=Lambert Company 492

22 Rhone-Poulenc （A）and （Condnsed） 512

23 Phil Johnson 529

24 Larson in Nigeria-1994 536

25 Yutaka Nakamura：A Foreigner in His Native Land 543

26 Scotch-Brite（3M） 550

27 Enron Development Corporation 561

28 International Sourcing in Athletic Footwear：Nike and Reebok 578

Index 595