信息时代的管理信息系统 英文版PDF电子书下载

CONTENTSCHAPTER 1

THE VIRTUAL ORGANIZATION：BECOMING BIGGER THAN YOU ARE 1O 2

CHAPTER 2

THE INFORMATION AGE IN WHICH YOU LIVE 2

CHAPTER 3

CHAPTER 4

Changing the Face BusinessWould You Paint Your House With Yogurt？THE MANAGEMENT INFORMATLON S？YSTEMS CHALLENGE 5

CHAPTER 5

What Businesses Do 5

Photo Essay 1-1 Information Is Big Business　 6

CHAPTER 6

Customer Moment of Value　 7

CHAPTER 7

CHAPTER 8

Team Work--Defining Customers and Their Moment of Value　 8

The Role of Information Technology　 9

CHAPTER 9

Getting the Right Airline Information　When You Want It　 9

CHAPTER 10

Using Information Technology to Share 100　Million Pages of Information　 10

CHAPTER 11

CHARACTERISTICS oF ToDAY'S NEW EUSINESS 11

Globalization　 11

Competition　 12

The Virtual Workplace and　Telecommuting　 13

On Your Own-I Want It！　 13

Information as a Key Resource　 13

Electronic Commerce　 14

Pizza Hut，Kentucky Fried Chicken，and Taco Bell in One Database　 14

Global Perspective-Bloomberg Mobilizes Its Customers　 15

KRFX 103．5 The Fox Radio Station Gets Sly on the Internet　 16

Supporting Information--Processing Tasks in an Organization　 17

Knowledge Worker Computing　 17

INFORMATION TECHNOLOGY:ITS ROLE IN THE NEW BUSINESS 17

Information Technology as an Enabler of Innovation　 18

On Your Own-Redefining Business Operations Through IT Innovation 19

Ski Aspen！　 19

Information Technology As a Collapser of Time and Space　 19

MCI and Its 1 Rrillion Bytes　 20

Dimensions of Information-Defining Information Value　 20

INFORMATION：A NEW KEY BUSINESS RESOURCE 20

Charging Your Information　 21

Global Perspective-The Language of the Internet　 22

KNOWLEDGE WORKERS：INFORMATION AND TECHNOLOGY USERS 23

Team Work-Would You Like Some Information with your Coffee？　 23

Being an Information-Literate Knowledge Worker　 24

Chasing the Latest Fashions at J．C．Penney　 25

Open Wide and Let Everyone See Your Information　 26

Being a Socially Responsible Knowledge Worker　 26

On Your Own-E-Mail：Electronic Mail or Expensive Mail？　 28

Closing Case 1：Information Sells Disney Resorts　 29

Knowledge Worker’s Checklist　 30

Closing Case 2：Does Acxiom Know Your Height and Weight？　 30

Real HOT Electronic Commerce：Business and You on　the Internet--Finding a Job Through the Internet　 32

INFORMATION TECHNOLOGY SYSTE？S　 36

Supporting Information ProcessingLevi Strauss Is Losing its Pants to Vanity FairAN ORGANIZATION 39

INFORMATION IN AN ORGANIZATION 40

Shared Information Through Decentralized Computing　 40

How Information Flows in an Organization　 43

Information-Processing Tasks in Your Organization　 45

What Information Describes　 45

On Your Own-Determining Savings Rates at Banks and Savings and Loans　 46

Analytical Processing Keeps Union PacificonTrack　 47

TRANSACTION PROCESSING AND CUSTOMER INTEGRATED SYSTEMS 48

Transaction Processing Systems　 48

Customer Integrated Systems　 49

Global Perspective-Will the　London Stock Exchange Come Falling Down？　 50

Customer Integrated Systems，the Internet，Concerts，and Movies　 51

On Your Own-Going Customer-Oriented at Your School　 51

MANAGEMENT INFORMATION SYSTEMS 52

WoRKGRoUP SUPPoRTSYSTEMS 54

Johnson Johnson’s Management Information System Creates Virtual Financial Statements　 54

Practicing Medicine with Groupware and the Internet　 55

Groupware　 56

Team Work-Maximizing　Team Efforts and Groupware　 58

Work Flow Automation Software and the Paperless Office　 59

Photo　Essay 2-1 Lotus Notes The Leader in Groupware　 60

DECISION SUPPoRT SYSTEMS AND ARTIFICIAL INTELLIGENCE 62

Decision Support Systems　 62

Predicting Room Rates a Year in Advance　 63

Curing Computer Viruses　 64

Artificial Intelligence　 64

EXECUTIVE INFoRMATION SYSTEMS 65

Key Features of an Executive Information System　 66

Calgary Co-op Beats the Larger Chains with an　Executive Information System　 66

Have Executive Information Systems Been Misnamed？ 67

INTERORGANIZATIINAL SYSTEMS 68

Quaker Oats Hopes to Move Snapple Electronically　 69

SoME FINAL THORGHTS ABOUT IT SYSTEMS IN ORGANIZATIONS 70

Global Perspective-Caterpillar Moves Fast　Around the World　 70

Team Work-Creating Interorga nizational Systems with theInternet 71

On Your Own Information-Processing Responsibilities　 71

Knowledge Worker’s Checklist　 72

Closing Case 1：Marriott Takes Information Technology Around the　World　 72

Closing Case 2：AlliedSignal Serves Up Its Very Own Groupware　 74

Real HOT Electronic　Commerce-Building the Perfect Web Page 　 75

STRATEGIC AND COMPETITIVE OPPORTUNITIES 78

Using IT to Generate Organizational HorsepowerCreating Vision for A New Way to Do BusinessINTRODUCTION　 80

Gaining a Competitive Advantage　 80

What Exactly Is Organizational Horsepower？　 81

ORGANIZATIONAL HORSEPOWER：FORCE AND SPEED COMBINED 81

The Strategies for Increasing OHP　 82

Achieving Competitive Advantage Using OHP　 83

Total Quality Management　 84

QuALITY：VOUR COMPETITIVE FOUNDATION 84

Meeting Customer Expectations through a Quality Standard　 85

THE JUST-IN-TIME APPROACH：NO PRODUCT BEFORE ITS TIME 87

Team Work-Getting to the Bottom of a New Customer Plan　 87

But Why Just-In-Time？ 88

TEAMS IN AN ORGAHIZATION： MORE THAN JUST DEPARTMENTS 89

Just-In-Time Surgery88 Just-In-Time Supported by Sophisticated Technolo-gy 89

Information Technology Enables Teams 90

THE INF ORMATION PARTNERSHIP：LEARNING TO SHARE 91

Learning to Collaborate at Nabisco 91

An Information Partnership for OHP Speed 92

An Information Partnership for OHP Force 92

Retailers Who Avoid Safety 93

AnInformation Partnership for OHP Force and Speed 93

TIMELESS AND LOCATIONLESS OPERATIONS：ANYWHERE，24 HOURSA DAY 94

But What Operation？ 95

Who Are You Calling？　 96

In Support of the Telecommuter 97

THE TRANSNATIONAL IIRM：EVERYWHERE YOU WANT TOBE　 98

Key Timeless and　Locationless Ingredients　 98

Wh ere the Left and Right Sides of the Brain Meet　 98

Transnational Firm critical Success Factors　 99

Photo Essay 3-1 Three Configurations for Operating　Internationally　 100

Transnational Firm Challenges　 101

Global Perspective-Listening All Overthe World 101

Special Information Technology Considerations for the Virtual Organization 103

Global Perspective-Paperless Payments 103

On Your Own-Is a Virtual Organization Right for You？ 104

THELEARNING ORGANIZATION： THE ORGANIZATION THATNEVER STOPS LEARNING 104

How Information Technology Can Help Your Organization Overcome Learning Bamiers 105

On Your Own-Seeing Beyond What You Do 106

For Sale：One Million Dollar CAVEs 107

SELECTING AND ADOPTING ORGANIZATIONAL HORSEPOWER STRATEGIES：HOW INFORMATION TECHNOLOGY ENABLES ORGANIZATIONAL TRANSFOR·MATION 108

Selecting an Organizational Horsepower Strategy 108

Adopting an Organizational Horsepower Strategy 108

What Is the Business Process Reengineering Improvement Process？　 109

Adopting a Transnational Strategy，Radically　 109

On Yonr Own-Creating a New Process at Brothers Copiers　 111

Team Work-Finding the Best Organizational Horsepower Strategy for Your Industry　 112

Don’t Forget Quality　 112

Closing Case 1：GE Transforms Itself　 113

Knowledge Worker’s Checklist　 114

Closing Case 2：3M Fights Back　 114

Real HOT Electronic Commerce：Business and You on the Internet-Investing on the Internet　 116

DATABASES AND DATA WAREHOUS 118

Processing Information in the Form of Transactions　 120

A Gold Mine of InformationUsing Databases and Data Warehouses Instead of Shopping CartsINFORMATION IN AN ORGANIZATION REVISITED 120

using Information to Make a Decision　 120

Managing Information While It Is Used　 121

THE DATABASE AND DATABASE MANAGEMENT SYSTEM ENVIR ONMENT 123

Be in My Database and I'll Take You on a Cruise 123

What Is a Database？ 124

Global Perspective-Standardizing Information Means Ensuring Quality in　Australia　 126

What Is a Database Management System？　 127

Saving Lives with Information　 128

Team Work-Defining Information Privileges during University Registration　 132

On Your Own-DBMS　Support for OLTP，OLAP and Information Management　 133

Finance Firms Put on the Technology Gloves　foraRealFight　 134

THE RELATIONAL DATABASE MODEL 134

THE OBJECT·ORIENT？D DATABASE MODEL 135

Using a Database to Dominate Niche Marketing　 137

KNOWLEDGE WORKER COMPUTING ANDDEVELOPING YOUR OWN DATABAS？　 138

Reengineering Through Objects　 139

Step 1：Defining Entity Classes and Primary Keys　 139

Step 2：Defining Relationships Among Entity Classes　 140

On Your Own-Finding One-to-One Relationships in the Real World　 141

Step 3：Defining　Information（Fields）for Each Relation　 143

Team Work-Building an E-R Diagram for the Video Rental Store　 143

Step 4：Using a Data Definition Language to Create the Database　 145

DATA WAR？HOUSING AND DATA MINING：PROSPECTING FOR GOLD IN INFORMATION 145

Getting People　Involved Can Be More Difficult than Building a Database　 146

What Is a Data Warehouse？　 146

Data Warehouses Help Sega Sell Video Games　 147

What Are Data Mining Tools？ 148

Team　Work-Politically Correct Data Mining　 148

Important Considerations in Using a Data Warehouse　 149

On Your Own-How Up-To-Date Should Data Warehouse Information Be？　 150

Tracking Historical Sales with Data Warehouses　 151

How Will Changes in Technology Affect Organizing and Managing Information？　 152

MANAGING THE INFORMATION RESOURCE IN AN ORGANIZATION 152

Who Should Oversee the Organization’s Information？　 153

What Types of Database Modelsand Databases Are Most Appropriate？　 153

Global Perspective-Databases and Data Warehouses Are Just What the Doctor Ordered　 153

What Are the Ethics Involved in Organizing and Manag-ing Information？　 154

Is Database Information Free on the Internet？　 154

Is Information Ownership a Consideration？　 154

How Should Databases and Database Applications Be Developed and Maintained？ 155

Closing Case 1：Zeneca Pharmaceuticals Cures Its Problems with a Data Warehouse　 155

Knowledge Worker’s Checklist 156

Closing Case 2：What Happens When Your Data Warehouse Is Too Big，Too Good，and Too Hard to Use？ 157

Real HOT Electronic Commerce：Business and You on the Internet-Performing Online Database Searches 158

DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE 162

Brainpower for Your BusinessA Decision Support System to Save LivesDECISIONS,DECISIONS,DECISIONS 164

Types of Decisions You Face 164

On Your Own-Identify the Decision Types 166

How You Make a Decision 166

DECISION SUPPORT SYSTEMS 167

Components of a Decision Support System 167

Hormel Foods Beefs Up Sales 169

Hallmark Stocks While the Craze Is Hot 170

Decision Support Systems-To Build or Not to Build 171

Pizzeria Decisions 171

Ethical Questions in Decision Support Systems 172

GROUP DECISION SUPPORT SYSTEMS：IT POWER FOR TEAM MEETINGS 173

The Team Decision-Making Process and You 174

Key Components in a Group Decision Support System 175

Finding What to Fix at IBM 176

Meetings：A Fact of Life in Business 176

Meetings When and Where You Want to Be 177

Bank Executives Don’t Get Out Much These Days 178

On Your Own-How Can a GDSS Help？ 179

CEOGRAPHIC INFORMATION SYSTEMS：WORDS AND PICTUR？S 180

Directions in Cyberspace 180

Global Perspective-GISs Take a Bite Out of Crime in England 181

ARTIFICIAL INTELLIGENCE：WHERE NO MACHINE HAS GONE BEFORE 183

EXPERT SYSTEMS：FOLLOWING THE RULES 184

Components of an Expert System 185

Global Perspective-Employees Are“Expertly”Paid 187

You，Too，Can Have an Expert System 188

What Expert Systems Can and Can’t Do 189

Playing Traffic Cop in Crowded Skyways 190

Ethical Questions in Expert Systems 190

Team Work-Traffic Lights Revisit-ed 191

N？URAL NETWORKS：THEYLEARN BY EXAMPLE 191

Doctor，It Only Hurts When I Laugh！　 192

Team Work-What Input Would You Have to Provide the Neural Network？　 193

Training a Neural Network　 193

Would You Like to Have a Neural Network？　 193

Ethical Questions in Neural Networks　 194

IBM’s　Antivirus Warriors Are Armed with Neural Networks 194

GENETIC ALGORITHMS：IT'S A MATTER OF BREEDING 195

Team Work-Planning the Olympics　 195

Photo Essay 5-1 Artificial Intelligence Systems in Action　 196

INTELLIGENT AG？NTS：TIRELESS ASSISTANTS 198

Decision Support Systems and Artificial Intelligence　 199

COM？INING IT BRAINPOWER SYSTEMS：ATTACKING THE PROBLEM ON MULTIPL？ FRONTS 199

Hybrid Intelligent Systems　 200

Closing Case 1：Milk Collection in Rural India　 201

Knowledge Worker’s Checklist 202

Closing Case 2：Australia Uses an Expert System to Evaluate Worker Injuries　 202

Real HOT Electronic Commerce：Business and You on the Internet-Surfing for Success in a New Business　 204

NETWORKS 　 208

Technologies for Electronic CommerceUsing Networks to Eliminate Paper in the Pulp and Paper IndustryCLIENT/SERVER：THE ？MER GING BLUEPRINT FOR NETWORKS 211

Client/Server as a Business Model　 212

Types of Client/Server Implementations 213

Distributed Data Warehouses in a Client/Server Environment 216

The Advantages and Disadvantages of Client/Server 218

Client/Server Helps Eliminate the Patient Paper Chart 218

The Keys to Client/Server 219

NETWORK ENASLING TECHNOLOGIES AND CONCEPTS 220

Team Work-Defining Client/Server Implementation Models 220

Communications Service Providers：The Issue of Network Ownership 221

Photo Essay 6-1 Types of Networks：Different Networks You’ll Find in Use today 222

Photo Essay 6-2 Communications Media：ThePaths over Which Information Travels 225

Phoro Essay 6-3 Communications Processors：The Connections within a Network 228

Photo Essay 6-4 Communications Methods，Standards，and Protocols：The Manner in Which Information Is Communicated 232

？L？CTRONIC COMMERCE：PERFORMING NETWORK-ENABLED BUSINESS 236

On Your Own-Assessing the Benefits of Networks by Ownership 236

Electronic Data Interchange：Ordering Products and Services Electronically 237

Electronic Funds Transfer：Moving Money Without Handling It 238

Peapod Gets Customer Integrated with Electronic Commerce 238

Individual-ized Electronic Advertising：Reaching the Exact Customer 240

Global Perspective-The Toronot Stock Exchange Gets“Virtual”with EDI and EFT 240

Knowing More than Your Competitors：Gathering Competitive Intelligence 241

Inns Outs Is the Internet Source for Bed Breakfast Information 242

On Your Own-Gathering Competitive Intelligence for a New Business 243

Intranets：The Internet Within 243

Geffen Records Rocks and Rolls on the Internet and Its Intranet 245

Global Perspective-Intranets Offer a Worldwide Solution to Sharing Information 246

Telecommuting：Empowering Employees to Work Regardless of Location 246

How Electronic Commerce Will Affect the Business WorId 248

AT T Tells Employees to Stay Home and Phone in for Work 248

Pepsi’s Real Thing Is Wireless Telecom-muters 249

Team Work-Combining Organizational Strategies and Electronic Commerce 250

Chrysler Doesn’t want Ford to See Its Intranet 251

NETWORK PERFECT SERVICE：RANGE,REACH,AND RESPONSIVENESS 251

FedEx Takes Shipping to a Whole New“Value-Added”Dimension 253

Perfect Delivery：The Relationship among Reach，Range，and Responsiveness 253

Team Work-Defining the Relationship among Reach，Range，and Responsiveness 254

Closing Case 1：Promina Health Systems Treats the Paper Disease with an Intranet 254

Closing Case 2：Avex Electronics Wants to Go Web-Wild with Electronic Data Interchange 255

Knowledge Worker’s Checklist 256

Real HOT Electronic Commerce：Business and You on the Internet-Getting Medical HelpontheInternet 258

EMERGING TECHNOLOGIES 262

Innovaions for TomorrowHollywood Goes High Tech to Create Sensation on the Screen？RGING TECHNOLOGIES FOR ALL TH？ SENSES 265

3-D：Technology for Real Sight 265

Automatic Speech Recognition：Conversing with Your Computer 266

Global Perspective-If You Can’t Speak It，Write It 269

Multimedia：A Gold Mine of Information in Sight and Sound 270

On Your Own-Understanding the Speed of Automatic Speech Recognition 270

Showing Products through Multimedia in the Grocery Store 272

Paper and Ink May Be in the Past for the Chicago Tribune 273

Virtual Reality：Making You Feel Like You’re There 278

Virtual Reality Simplifies Patient’s World 279

Piping VIrtual Reality through an Intranet 281

Some Final Thoughts About Emerging Technologies for All the Senses 281

TH？ INTERNET EXPLOSION：EMER GING ALL AROUND YOU 282

Electronic Cash：Virtual Money on the Internet 282

Creating an Internet-Exclusive Bank 284

Converging Technologies for Communicating through and Accessing the Internet 284

On Your Own-Finding Electronic Cash on the Internet 285

Global Perspective-International Electronic Cash 285

I Want My WebTV 288

THE WIRELESSREVOLUTION：VIRTUAL CONNECTIVITY 289

Wireless Technologies for Mobilizing People 289

Wireless Technologies for Mobilizing Technology 291

Addressing the“Ility”Issue of Wireless Technolo-gies 292

Global Positioning System Helps Harvest Crops 292

EMER GING TECHNOLOGIES FOR YOUR PERSONAL LIFE 293

Smart Cards：Electronic Cash in Your Wallet 293

Wireless LANs-A Competitive Necessity or a Life Saver？ 294

Intelligent Home Appliances：Getting the Computer to Do Your Work（Almost） 294

Team Work-Finding Home Appliances with a Brain 294

Taco Bell and Pizza Hut Use Fuzzy Logic to Make Decisions 295

Knowledge Worker’s Checklist 296

Closing Case 1：Airlines Are Using Technology to Make Your Travel-ing Easy 297

Closing Case 2：Do-It-Yourself Scanning at the Grocery Store 298

Real HOT ElectronicCommerce：Business and You on the Internet-News，Weather，and Sports Information on the Internet 299

PLANNING FOR IT SYSTEMS 302

Knowing Where You’re GoingChaos in CaliforniaALIGNING ORGANIZATIONAL GOALS AND INFORMATION TECHNOLOGY：ISN'TIT TOO LATE？ 305

IT Fusion：Bringing Business and Technology Together 307

Porter’s Competitive Forces Model：Fighting Back with IT 308

Accumulating Frequent Flier Miles“Trans-parently”at US Air 308

Competitive Intelligence：What Are They Up To？ 310

IDENITFYING SP？CIFIC PROCESSES：BUILDING BETTER PROCESSES WITHINFORMATION TECHNOLOGY 312

Schwab Eliminates the Middleman310 Motorola Had More Intelligence than It Knew 312

The Value Chain Method：Searching for Specific processes 313

Finding a Way to Add Value 313

IDENTIFYING SPECIFIC INFORMATION：GETTING PEOPLE WHAT THEY NEED,WHEN THEY NEED IT 316

An Information Architecture：Uniting People and Information 316

Team Work-Finding Value at Your Bookstore 317

Obtaining Information Wherever，Whenever 318

Critical Success Factors：Supporting Your Goals with Information 319

Does It Matter Where You Keep Your Information？ 320

Business Systems Planning：Supporting Cunent and Future Information Needs 321

What’s Critical to H J Heinz’s Success？It Depends on Who You Ask？ 321

On Your Own-Defining Information Requirements with Critical Success Factors 322

？VALUATNG INFORMATION TECHNOLOGY SYSTEMS：SELECTING FROM THE POSSIBILITIES 323

Using Technology So Customers Make the CardinalChoice 324

Cost-Benefit Analysis Method：Bad News，Good News 324

Risk Analysis Method：Will It Succeed？ 325

Global Perspective-Everyone Benefits from GE’s Information Technology 326

Capital Investment Analysis Method：Is It Worth It？ 327

Contingency Planning：What You Can’t Live Without 328

Planning for the Inevitable at John Wiley Sons 328

CONTINGENCY PLANNING：PLANNING FOR WHAT YOU CAN'T LIVE WITHOUT 328

Team Work-Betting on Disaster 329

THE INFORMATION TECHNOLOGY SYSTEMS PLAN：PUTTINGIT ALL TOGETHER 331

Global Perspective-Ansewring When at Pratt Whitney 332

Closing Case 1：Getting Everyone on the Same Page at NationsBank 333

On Your Own-Is This the Right Systems for You？ 333

Knowledge Worker’s Checklist 334

Closing Case 2：Competitive IT 335

Real HOT Electronic Commerce：Business and You on the Internet-Finding Investment Opportunities on the Internet 336

DEVELOPING IT SYSTEMS 340

Bringing IT Systems to LifeProgrammers Get One Slice of Pizza for Every Nine Lines of CodeSYST？MS DEVELOPMENT IS A QUESTION-AND-ANSWER SESSION 342

Why Is Your Participation Important？　 342

Systems Development：What，When，Who，and How？　 343

“Can You Take Your Own Order Please？”　 343

INSOURCING AND THE TRADITIONAL SVSTEMSDEVELOPMENT LIFE CVCLE 345

Matching IT Planning with Business Planning　　 346

Step 1：Planning-Establishing an IT Plan to Meet the　Strategic Plans of the Organization　 347

Photo Essay 9-1 Resource Discovery Services at Work　　 348

SteD2：Scoping-Defining the Scope of the Proposed System　　 350

Step 3：Analysis-Determining the Logical　Requirements for the Proposed System　 351

Step 4：Design-Convert the Logical Requirements into a　Technical System Design　 353

Step 5：Implementation-Creating the New System355 Step 6：Support-Providing Ongoing Support　 356

When Runaway Projects Affect Your Life　 356

Planning for Change with　Object-Oriented Technologies　 357

SELFSOURCING AND PROTOTYPING：？MPOWERING KNOWLEDGE WORKERSTO DEVELOP THEIR OWN S？STEMS 358

Team Work-Your Responsibilities During Each Step of the SDLC　 359

Prototyping：Building Modeis　 359

Global Perspective-Thai Airways Uses Prototyping to Compete for International Flights 360

The Slefsourcing Process 362

Time Waarner Lets Knowledge Workers Develop Property Tax Returns 364

On Your Own-How Have You Selfsourced？ 365

OUTSOURCING：COING OUTSIDE FOR TECHNOLOG？AND SYSTEMS DEVELOPMENT 365

The Outsourcing Process 366

Want to Reduce Your Inventory？Buy Software 367

On Your Own-A Request for Proposal and the Systems Development Life Cycle 369

Global Perspective-Creating Out-sourcing Alliances to Avoid Finger-Pointing 370

The Advantages and Dasadvantages of Outsourcing 370

Outsourcing the Availability，Speed，and Security of a Network 371

OTHER TOOLS ANDMETHODS FOR SUPPORTING THESYSTEMS D？VELOPMENT PROCESS 372

Computer-Aided Software Engineering：Software for Automating the Development of Software 372

CASE Tools Help Baby Bells Compete 375

Joint Application Development：Defining and Building Systems as a Team 376

Team Work-Automating Joint Application Development 377

Combining Prototyping and JAD-It’s RAD 378

On Your Own-Mathcing IT Systems to the Who of Systems Development 379

Knowledge Worker’s Checklist 380

Closing Case 1：AT T Goes Global with CASE 381

Closing Case 2：Deregulation in Utilities Stirs Up Systems Development 382

Real HOT Electronic Commerce：Business and You on the Internet-Ordering Products on the Internet 383

MANAGING IT SYSTEMS 386

The Role of Information：Raw Material and Capital 389

Staying on TrackTo Whom Do Doctors Go For Help？MANAGING INFORMATION 389

Access to Information 390

Hyatt Offers More than a Room and a Bed 390

A prescription for Good Health Care 391

Training a Revolving Workforce 392

On Your Own-Get Your Information While It s Hot！ 393

Security：Is Your Information Safe？ 393

Service That Fits 394

Privacy：Is It an Invasion or Just Good Business？ 396

Global Perspective-Who Owns PersonalInformation in Other Parts of the World？ 398

MANAGING INFORMATION TECHNOLOGY 399

Control：Taking Charge of Components and Costs 400

Ergonomics：Are You Sitting Comfortably？ 401

IBM Goes for Interoperability Gold 401

Disaster Recovery：Murphy’s Law Applies 402

Chevron Becomes Cost ConscioUs 402

On Your Own-Is Your Computer a Health Hazard？ 403

MANAGING KNOWLIDGE WORKIRS 405

Boat-men’s Sails through Waves of Information 405

They practiced What They Preached 406

Telecommuting：Home Is Where the Office Is 407

Team Work Could You Work a Help Desk？ 411

Global Perspective-Going to College without Going to College 412

Cross-Cultural Diversity：A Mile or Two in Different Shoes 412

Team Work-Pcik a Country 414

Ethics：What’s Right？ 415

Roadway Services：A Moving Experience 415

Team Work-What Would You Do？ 416

Knowledge Worker’s Checklist 418

Closing Case 1：Don’t Fence Me In 419

Closing Case 2：Let There Be Light 420

Real HOT Electronic Commerce：Business and You on the Internet-Business Travel 421

PREPARING FOR THE FUTURE 426

Security，Privacy，and Ethics 428

It’s Your WorldThe Business of the Future-The Cyber CorporationTHE BUSINESS ENVIRONMENT OF TOMORROW 428

Your Health Care Supported by a Virtual Health Care Organization 429

Organizational Horsepower Strategies that Focus on Organizational Structure 429

Information Technology as an Essential Enabler of Innovation 429

Team Work-What Will Be Most Important for Business and You in the Future？ 430

The Convergence of Business and Information Technology Planning 430

The Agile Yet Fleeting Nature of Cybercorps 431

Information Technology as Essential for Doing Any Kind of Business 431

Technology Is Now Standard for Shipping Products Around the World 431

Knowledge Workers Will Be Everywhere Doing Everything 432

THE KNOWLED？WORKER OF TOMORROW 432

Knowledge Workers Will Possess General Skills that Include Communica-tion，Interpersonal，Decision-Making，and Time and Project Management Skills 433

Team Work-Information Technology for Supporting General Skills 433

On Your Own-What Skills Do You Need？ 434

Knowledge Workers Will Be Systems Developers 434

Knowledge Wcrkers Will Possess IT Skills in the Areas of Personal Productivity Software and Networking 434

Knowledge Workers Will Be Data Miners 434

INFORMATION T？CHNOLOGV OF TOMORROW 435

Knowledge Workers Will Become Just Workers 435

Knowledge Workers，for the Most Part，Will Be Telecommuters 435

Knowledge Workers Will Be a“Jack of All Trades，and Master of One” 435

Mass Customization Through Information Technology 436

Electronic Data Interchange Will Be a Requirement for Doing Business 436

Customer Integrated and Workgroup Support Systems Will Be Critical to Success 436

New Artificial Intelligence Techniques Will Surface to Support Decision-Making Tasks 436

New Technologies Will Surface for Massive Information Storage 437

Data Warehouses Will Be Standard for Supporting Online Analytical Process-ing 437

New Systems Will Emerge that Are Combinations of Others 437

Executive Information Systems Will Become Everyone’s Information Systems 437

Databases Will Become a Standard for Supporting Online Transaction Processing 437

Client/Server Will Dominate the Structure of Networks 438

Databases and Data Warehouses Will Become Easier to Use end Build 438

Chefs Are CookingUp Database Services for Finding Jobs 438

The World Will Be“Tele”Everything 439

Network Perfect Service Will Garner More Focus than Network Technologies 439

The Internet Will Become as Common as the Telephone 439

Intranets Will Connect Organizations to Their Customers 439

Automatic Speech Recognition Will Be Everywhere 440

AT T Announces WorldNet to Suppor Intranets 440

Technology Takes Sporting Event to New Levels of Interactivity 441

Automatic Speech Understanding Will Surface 441

Multimedia Will Be Standard for Presenting Information 441

The Wireless Revolution Will Continue 441

You May Be Wirelessly Wired 442

Virtual Reality Will Be Widely Used on the Internet and Will Incorporate Taste and Smell 442

Global Perspective-Wireless Technologies Find Sink Holes before They Surface 442

Electronic Cash Will Become Just“Cash” 442

Business Will Be Conducted in Cyberspace 443

Technology Will Become Transparent 443

SOME FINAL THOUGHTS AS YOU PREPAREFOR THE FUTURE 443

Management Information Systems Will Not Be for Just Information Technology Specialists 444

Knowledge Workers Will Become the Key to Business 444

Manufacturers Replace Robots with People444 On Your Own-Planning For，Developing Managing，Using，or Some Combination？ 445

Knowledge Worker’s Checklist 446

Closing Case 1：Retail Stores in Cyberspace 446

Closing Case 2：You and Your Information 448

Real HOT Electronic Commerce：Business and You on the Internet-Finding the Right Graduate School 449

Assessing the Value of Information：Stapleton Electronics，Inc． 453

REALHOT GROUP PROJECTS 453

Assessing the Value of Information：Affordable Homes Real Estate 455

Building Management Information System Reports from a Database：High-Tech Solutions Inc． 456

Executive Information System Reporting：B B Travel Consultants 456

Targeting a Business Processing Reengineering Effort：Stewart’s MotorSports 457

Creating a Virtual Organization：McNeal’s Machining 458

Using Relational Technology to Track Technology：REMO Fashions 459

Building a Decision Support System：Creating an Investment Portfolio 460

Using a Database to Track English Language Classes：English Is Easy 460

Building an Expert System：What Country Are You Describing？ 462

Building Value Chains：HealthLife’s Customers Define Value 463

Evaluating Request for Proposals：Resource Discovery Services 464

Developing Reports Through Prototyping：Revisiting the Video Rental Store 465

Making the Case with Presentation Graphics Software：Information Technology Ethics 466

CAPTURING INFORMATION-INPUT TECHNOLOGIES 467

THE TECHNOLOGY TREE 467

APPENDIXA 467

THE TECHNOLOGY TREE 467

Photo Essay Input Technology Tools 469

CONVEYING INFORMATION-OUTPUT TECHNOLOGIES 470

CREATING INFORMATION-SOFT-WARE TECHNOLOGIES 472

Photo Essay Output Technology Tools 473

Photo Essay Personal Productivity Software 477

CRADLING INFORMA-TION-STORAGE TECHNOLOGIES 478

COMMUNICATING INFORMATION-TELECOMMUNICATIONS TECHNOLOGIES　 482

Photo Essay Storage Technologies 483

THE FOUNDATION OF THE TECH-NOLOGY TREE-THE PROCESSING ENGINE 486

The Internal Memory 487

The Central Processing Unit 487

PUTTING IT ALL TOGETHER 488

THEINTERNET 491

APPENDIXB 491

Photo EssayATour oftheIntemet 492

ScavengerHunt1 496

ScavengerHunt2 497

APPENDIXC 499

OBJECT-ORIENTED TECHNOLOGIES Photo Essay What Does It Mean to Be Object-Oriented？ 500

Photo Essay Why Are Object-Oriented Concepts and Technqiues Becoming so Popular？ 502

So Why Are Object-Oriented Concepts and Techniques Important to You？ 505

NOTES 507

GLOSSARY 515

INDEX 523