国际商务英语教程 第3册PDF电子书下载

Contents 1

Unit 1 Text：The Changing Concept ofMarketing 1

Unit 2 Text：Sales Promotion 15

Unit 3 Text：Insurance 29

Unit 4 Text：International Trade 43

Unit 5 Text：Foreign Exchange Trading 56

Unit 6 Text：The Stock Exchange 69

Unit 7 Text：Business with a Fairer Face 82

Unit 8 Text：Amway Company 97

Unit 9 Text：Multinational Corporations 110

Unit 10 Text：The Joint International Venture 123

Unit 11 Text：Patents-Pathway to Progress 137

Unit 12 Text：Basic Elements in Japan's Economic Growth 150

Unit 13 Text：The New Drive for Productivity 164

Unit 14 Text：How the Credit Card Captured America 178

Unit 15 Text：A Lifetime ofLearning to Manage Effectively 193

Unit 16 Text：Brand：The Purest Treasure 208

Glossary 222