英语实用教程PDF电子书下载

（Part One） 3

Unit 1 Business Ethics 3

Content 3

Unit 2 Indicators of Economic Activity 23

Unit 3 Business-Related Computer Applications 39

Unit 4 A Description of Accounting 62

Unit 5 Insurance 81

Unit 6 Management Control 101

Unit 7 Product Life Cycle 116

Unit 8 Product Identification 134

Unit 9 Advertising Strategies 156

Unit 10 Human Behaviour 175

Unit 1 Career Behaviour 195

（Part Two） 195

Unit 2 Corporate Culture 215

Unit 3 The Managers’Job：Folklore and Fact 233

Unit 4 Corporations 253

Unit 5 MNCs’External Environment 278

Unit 6 Starting Business—The Flow of Funds 302

Unit 7 Worldwide Products，Inc． 325

Unit 8 An Annual Planning Marketing 345

Unit 9 Sonaid Inc．Marketing Strategy 365

Unit 10 The Dunn Corporation 386

Key to Part One 404

Key to Part Two 414