（Part One） 3
Unit 1 Business Ethics 3
Content 3
Unit 2 Indicators of Economic Activity 23
Unit 3 Business-Related Computer Applications 39
Unit 4 A Description of Accounting 62
Unit 5 Insurance 81
Unit 6 Management Control 101
Unit 7 Product Life Cycle 116
Unit 8 Product Identification 134
Unit 9 Advertising Strategies 156
Unit 10 Human Behaviour 175
Unit 1 Career Behaviour 195
（Part Two） 195
Unit 2 Corporate Culture 215
Unit 3 The Managers’Job：Folklore and Fact 233
Unit 4 Corporations 253
Unit 5 MNCs’External Environment 278
Unit 6 Starting Business—The Flow of Funds 302
Unit 7 Worldwide Products，Inc． 325
Unit 8 An Annual Planning Marketing 345
Unit 9 Sonaid Inc．Marketing Strategy 365
Unit 10 The Dunn Corporation 386
Key to Part One 404
Key to Part Two 414