基础经济管理专业英语PDF电子书下载

The Objectives of Firms in Economics 1

PART ONE MICROECONOMICS 1

The Role of the Entrepreneur in Economic Development 11

The Use of Opportunity Cost in Economics 22

How Firms Make Pricing Decisions 33

PART TWO MACROECONOMICS 42

An Introduction to the Theory of Economic Growth 42

Role of Fiscal Policy in Promoting Economic Growth 53

Role of Monetary and Financial Policy in Promoting Economics Growth 62

The Business Cycle and Its Universal Relevance 71

PART THREE MANAGEMENT INFORMATION SYSTEM 81

The Impact of Information Systems Technology 81

The Components of an Information System 90

Application Software 100

Management Information Systems Analysis and Design 111

History of the International Monetary System 121

PART FOUR FINANCE 121

International Banking 132

Import and Export Financing 143

The Foreign Exchange Market 154

PART FIVE MARKETING 165

Elements of Marketing 165

Market Segmentation and Target Markets 176

Public Relations:A Marketing Tool in Management Strategy 185

The Rise of China's Joint Ventures in an Interdependent Global Economy 195

PART SIX INTERNATIONAL ECONOMICS 206

Overview of International Economics 206

International Trade and Growth 218

Trade Policy in Developing Countries 229

Exports and Economic Growth in Developing Economies 240

APPENDIX 252