经贸英语导读PDF电子书下载

Chapter 1 Business Ownership and Management 1

1.1 Business Ownership 1

1.2 Business Management 16

Exercises 23

Chapter 2 Product and Channels of Distribution 27

2.1 Product 27

2.2 Channels of Distribution 41

Exercises 52

Chapter 3 Financing and Accounting 57

3.1 Financing 57

3.2 Accounting 71

Exercises 77

Chapter 4 Marketing 84

4.1 Marketing and Related Terms 84

4.2 Theories and Strategies of Marketing 96

Exercises 108

Chapter 5 E-Commerce 114

5.1 A General Survey of E-Commerce 114

5.2 Implement of E-Commerce 129

Exercises 139

Chapter 6 International Trade 143

6.1 Introduction to International Trade 145

6.2 International Trade Practice 150

6.3 International Trade Correspondence 194

Exercises 204

Key and Translation 211

Business English Terms 223

Ⅰ．International Accounting English Terms 223

Ⅱ．International Financing English Terms 237

Ⅲ．International Trade English Terms 242