Chapter 1 Business Ownership and Management 1
1.1 Business Ownership 1
1.2 Business Management 16
Exercises 23
Chapter 2 Product and Channels of Distribution 27
2.1 Product 27
2.2 Channels of Distribution 41
Exercises 52
Chapter 3 Financing and Accounting 57
3.1 Financing 57
3.2 Accounting 71
Exercises 77
Chapter 4 Marketing 84
4.1 Marketing and Related Terms 84
4.2 Theories and Strategies of Marketing 96
Exercises 108
Chapter 5 E-Commerce 114
5.1 A General Survey of E-Commerce 114
5.2 Implement of E-Commerce 129
Exercises 139
Chapter 6 International Trade 143
6.1 Introduction to International Trade 145
6.2 International Trade Practice 150
6.3 International Trade Correspondence 194
Exercises 204
Key and Translation 211
Business English Terms 223
Ⅰ．International Accounting English Terms 223
Ⅱ．International Financing English Terms 237
Ⅲ．International Trade English Terms 242