跨文化商务交际PDF电子书下载

Chapter 1 Culture,Communication,Intercultural Communication文化、交际及跨文化交际 1

Culture文化 2

Communication交际 9

Intercultural Communication跨文化交际 14

Summary 19

Exercises 20

Case Study:To Be Direct or Not 22

Further Reading:Cultural Differences 23

Chapter 2 Communication Between Cultures:Verbal Communication跨文化交际之言语交际 25

Verbal Communication言语交际 26

Oral Communication口头交际 33

Written Communication书面交际 39

Summary 43

Exercises 44

Case Study:The Problem of Using the Local Language 46

Further Reading:Practice in Telephone Sales 46

Chapter 3 Communication Between Cultures:Nonverbal Communication跨文化交际之非言语交际 49

Nonverbal Communication非言语交际 50

Kinesics身势语 54

Space and Distance空间与距离 61

Summary 64

Exercises 65

Case Study:How Can You Still Smile? 66

Further Reading:Features of Kinesics 67

Chapter 4 Contrasting Cultural Values文化价值观比较 70

Cultural Values文化价值观 71

Cultural Dimensions文化维度 75

Summary 92

Exercises 93

Case Study:Hand in the Report in 15 Days 94

Further Reading:Cultural Values in International Business 95

Chapter 5 Culture Shock in International Communication跨文化交际中的文化休克 97

Feelings of Culture Shock文化休克的感受 98

Stages of Culture Shock文化休克的阶段 100

Symptoms of Culture Shock文化休克的症状 103

Curing Culture Shock医治文化休克 106

High-context and Low-context Cultures高语境与低语境文化 110

Summary 114

Exercises 115

Case Study:Are the Problems Right There or Not? 116

Further Reading:Culture Clash 117

Chapter 6 Business Etiquette and Social Customs商务礼仪及社会习俗 119

Introductions and Greetings介绍及问候 120

Handshaking and Exchanging Business Cards握手与交换名片 123

Dressing and Dining着装与进餐 125

Social Customs社会习俗 130

Gift Giving and Receiving礼物的馈赠与接收 133

Humor,Superstitions and Taboos幽默、迷信及禁忌 135

Summary 139

Exercises 140

Case Study:What Caused the Conflict? 142

Further Reading:"Going Dutch"Versus"Chinese Hospitality" 142

Chapter 7 Business Negotiation Across Cultures跨文化商务谈判 144

Communication in Negotiation谈判中的沟通 145

The Influence of Cultural Differences on Negotiation文化差异对谈判的影响 152

Negotiation Strategies谈判策略 156

Physical Context of Negotiation谈判的客观条件 159

Phases of Negotiation谈判阶段 161

Summary 165

Exercises 166

Case Study:Why Didn't the American Manager Explain Directly？ 168

Further Reading:Factors that Influence Intemational Business Negotiation 169

Chapter 8 Intercultural Management跨文化管理 172

Cultural Factors in International Business Management国际商务管理中的文化因素 173

Corporate Culture企业文化 177

Development of Teamwork团队建设 180

Strategies for International Marketers国际营销人策略 187

Summary 192

Exercises 193

Case Study:GE's Informality 194

Further Reading:Team Building 195

Key to Exercises 197

Bibliography 202