商务英语理论与实务PDF电子书下载

Situation 1 Introductory Remarks 1

Task 1 The Definition of Business and Its Nature 1

Task 2 Business Ethics 8

Task 3 Business Strategies 17

Task 4 Business Environment 26

Situation 2 Intercultural Communication 35

Task 1 Business Introductions 35

Task 2 Business Etiquette 43

Task 3 Cross-cultural Communication Strategies 54

Task 4 Business Negotiation Strategies 63

Situation 3 Human Resource 70

Task 1 Introduction of Human Resource 70

Task 2 Recruitment 77

Task 3 Corporate Culture 88

Task 4 Training and Developing Employees 96

Situation 4 Marketing 104

Task 1 Marketing Concept 104

Task 2 Advertising 111

Task 3 Products 118

Task 4 Exhibition 124

Situation 5 Management 134

Task 1 The Development of Management Thought 134

Task 2 The Four Management Functions 147

Task 3 Areas of Management 157

Task 4 Managerial Skills 165

Task 5 Management System 173

Situation 6 International Trade 181

Task 1 Introduction of International Trade 181

Task 2 Import and Export Transactions 188

Task 3 Enquiry,Offer and Quotation 193

Task 4 Contract 200

Task 5 International Payment 206

Task 6 Trade Barriers 213

Task 7 Customs 221

Task 8 Inspection,Claim,Force Majeure and Arbitration 223

Task 9 International Cargo Transport 228

Task 10 International Cargo Transportation Insurance 237

Situation 7 Financing 249

Task 1 Currency 249

Task 2 Investment 258

Task 3 The International Monetary Fund(IMF) 269