Situation 1 Introductory Remarks 1
Task 1 The Definition of Business and Its Nature 1
Task 2 Business Ethics 8
Task 3 Business Strategies 17
Task 4 Business Environment 26
Situation 2 Intercultural Communication 35
Task 1 Business Introductions 35
Task 2 Business Etiquette 43
Task 3 Cross-cultural Communication Strategies 54
Task 4 Business Negotiation Strategies 63
Situation 3 Human Resource 70
Task 1 Introduction of Human Resource 70
Task 2 Recruitment 77
Task 3 Corporate Culture 88
Task 4 Training and Developing Employees 96
Situation 4 Marketing 104
Task 1 Marketing Concept 104
Task 2 Advertising 111
Task 3 Products 118
Task 4 Exhibition 124
Situation 5 Management 134
Task 1 The Development of Management Thought 134
Task 2 The Four Management Functions 147
Task 3 Areas of Management 157
Task 4 Managerial Skills 165
Task 5 Management System 173
Situation 6 International Trade 181
Task 1 Introduction of International Trade 181
Task 2 Import and Export Transactions 188
Task 3 Enquiry,Offer and Quotation 193
Task 4 Contract 200
Task 5 International Payment 206
Task 6 Trade Barriers 213
Task 7 Customs 221
Task 8 Inspection,Claim,Force Majeure and Arbitration 223
Task 9 International Cargo Transport 228
Task 10 International Cargo Transportation Insurance 237
Situation 7 Financing 249
Task 1 Currency 249
Task 2 Investment 258
Task 3 The International Monetary Fund(IMF) 269