工商管理英语教程PDF电子书下载

Unit 1　What is a Manager? 1

Additional reading　What is Management? 8

Unit 2　Levels of Management 11

Additional reading　What It Takes to Be a Great Manager 19

Unit 3　Management—a Dynamic Process 24

Additional reading　A Changing Workforce:Older and More Diverse 31

Unit 4　Ten Principles of Economics（Part Ⅰ） 34

Additional reading Supply and Demand 42

Unit 5 Ten Principles of Economics（Part Ⅱ） 45

Additional reading National Income Accounts 53

Unit 6 Planning 57

Additional reading Overview of Goals and Plans 66

Unit 7 Organizing 71

Additional reading Departmentalization 81

Unit 8 Leading（Part Ⅰ） 85

Additional reading Leading（Part Ⅱ） 93

Unit 9 The Basic Structure and Objectives of the Control Process 98

Additional reading Budget and Financial Controls 105

Unit 10 The Business Presentation 111

Additional reading Types of Presentations and Five Propositions about Presentations 123

Unit 11 Forms of Business Enterprise 127

Additional reading Categorize a Company by Industry Sector 139

Unit 12 The Role of Services in an Economy 143

Additional reading Management Challenges 153

Unit 13 The World of Retailing 157

Additional reading Developing a Retail Strategy 168

Unit 14 The Role of Marketing Research in Decision Making 172

Additional reading The Nature of Marketing 183

Unit 15 Human Resource Management and Competitive Advantage 186

Additional reading The Industrial Relations System 196

Unit 16 Entrepreneurs:The Energizers of Small Business 200

Additional reading Characteristics of Entrepreneurs 211

Unit 17 Business Ethics 216

Additional reading Manifestations of Ethical Dilemmas 229

Unit 18 The Job Interview 234

Additional reading Preparing Your Resume 246

Appendix Ⅰ Reference Translation of the Main Texts 250

Appendix Ⅱ Key to the Exercises 295

Appendix Ⅲ Tapescripts 311

Appendix Ⅳ Glossary 329