旅游英语教程PDF电子书下载

Unit 1 What Is Tourism? 1

Additional Reading:Mass Tourism 10

Unit 2 Economic Impact of Tourism 16

Additional Reading:Economic Importance 24

Unit 3 The Retail Travel Trade—Travel Agents 30

Additional Reading:Twelve Ps for a Tour Guide 38

Unit 4 Tourism and Technology 43

Additional Reading:Virtual Tourism 51

Unit 5 Tourist Attractions and Facilities 59

Additional Reading:Design Museum,London 68

Unit 6 Tourism and Related Servics 72

Additional Reading:Changes of Lifestyles 82

Unit 7 Human Resource Issues in Travel and Tourism 86

Additional Reading:Human Resource Issues in Trave and Tourism 98

Unit 8 Tourism and Public Policy—Introduction:Studying Tourism Public Policy 104

Additional Reading:The Tourist as Target:Tourism as the Direct Victim of Political Instability 115

Unit 9 Managing Packaged Tourism 122

Additional Reading:Mass Market Package Holidays and Specialist Tour Operators 133

Unit 10 Tourism Advertising 141

Additional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice Holidays 151

Unit 11 Ecotourism 157

Additional Reading:Factors Affecting the Development of Ecotourism 169

Unit 12 Sustainable Tourism Development 177

Additional Reading:The History of the Concept of Sustainable Development 185

Unit 13 Leisure and Tourism 191

Additional Reading:Backpacking 201

Unit 14 Sport Tourism 208

Additional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five Years 218

Unit 15 The Future of Tourism 225

Additional Reading:Trends in Tourism 234

Appendix Ⅰ Reference Translation of Texts 240

Appendix Ⅱ　Key to the Exercises 279

Appendix Ⅲ Tapescripts 296

Appendix Ⅳ Glossary 319