新视界商务英语系列教材 综合商务英语 第4册PDF电子书下载

Unit 1 Business Communication 1

Text A Twelve Secrets of Effective Business Communication 2

Text B Communicating Effectively for Business 18

Chinese and International Culture Tour 28

Case Study 30

Unit 2 Business Negotiation 33

Text A The Art of Negotiating 34

Text B Negotiation Strategy:Seven Common Pitfalls to Avoid 49

Chinese and International Culture Tour 57

Case Study 59

Unit 3 Takeovers and Mergers 61

Text A Mergers and Acquisitions:Understanding Takeovers 62

Text B 2017 Bodes Well for Chinese Takeovers 78

Chinese and International Culture Tour 90

Case Study 92

Unit 4 Finance and Banking 93

Text A On the Way:Chinese Capital’s Journey to the World 94

Text B Which Is Better:Saving Money or Paying Down Debt？ 109

Chinese and International Culture Tour 116

Case Study 118

Unit 5 Stocks and Bonds 121

Text A Stocks vs.Bonds 122

Text B Where to Put Your Cash While Savings Rates Are Rock-bottom？ 136

Chinese and International Culture Tour 146

Case Study 147

Unit 6 E-commerce 149

Text A Making the Most of China’s E-commerce Boom 150

Text B What Does the Store of the Future Look Like？ 164

Chinese and International Culture Tour 173

Case Study 175

Unit 7 Risk Management 177

Text A Risk Management 178

Text B The Main Types of Business Risk 195

Chinese and International Culture Tour 203

Case Study 206

Unit 8 Corporate Culture 209

Text A Does Corporate Culture Really Matter？ 210

Text B Risky Rhetoric:When Personal Opinions Damage Corporate Brands 225

Chinese and International Culture Tour 236

Case Study 237

Unit 9 Green Economy 239

Text A Green Economy 240

Text B Rise of Personal SolarPower 255

Chinese and International Culture Tour 261

Case Study 263

Unit 10 China’s Economy and the World 265

Text A A Breath of Fresh Air 266

Text B How China’s Economy Influences the US 283

Chinese and International Culture Tour 290

Case Study 292

附录一 Glossary 295

附录二 TEM-8（2015-2017） 305