Unit 1 Business Communication 1
Text A Twelve Secrets of Effective Business Communication 2
Text B Communicating Effectively for Business 18
Chinese and International Culture Tour 28
Case Study 30
Unit 2 Business Negotiation 33
Text A The Art of Negotiating 34
Text B Negotiation Strategy:Seven Common Pitfalls to Avoid 49
Chinese and International Culture Tour 57
Case Study 59
Unit 3 Takeovers and Mergers 61
Text A Mergers and Acquisitions:Understanding Takeovers 62
Text B 2017 Bodes Well for Chinese Takeovers 78
Chinese and International Culture Tour 90
Case Study 92
Unit 4 Finance and Banking 93
Text A On the Way:Chinese Capital’s Journey to the World 94
Text B Which Is Better:Saving Money or Paying Down Debt？ 109
Chinese and International Culture Tour 116
Case Study 118
Unit 5 Stocks and Bonds 121
Text A Stocks vs.Bonds 122
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom？ 136
Chinese and International Culture Tour 146
Case Study 147
Unit 6 E-commerce 149
Text A Making the Most of China’s E-commerce Boom 150
Text B What Does the Store of the Future Look Like？ 164
Chinese and International Culture Tour 173
Case Study 175
Unit 7 Risk Management 177
Text A Risk Management 178
Text B The Main Types of Business Risk 195
Chinese and International Culture Tour 203
Case Study 206
Unit 8 Corporate Culture 209
Text A Does Corporate Culture Really Matter？ 210
Text B Risky Rhetoric:When Personal Opinions Damage Corporate Brands 225
Chinese and International Culture Tour 236
Case Study 237
Unit 9 Green Economy 239
Text A Green Economy 240
Text B Rise of Personal SolarPower 255
Chinese and International Culture Tour 261
Case Study 263
Unit 10 China’s Economy and the World 265
Text A A Breath of Fresh Air 266
Text B How China’s Economy Influences the US 283
Chinese and International Culture Tour 290
Case Study 292
附录一 Glossary 295
附录二 TEM-8（2015-2017） 305