新视界商务英语系列教材 商务英语阅读 第3册PDF电子书下载

Unit 1 International Organizations 1

Text A Spurring Global Growth via a New Trade Facilitation Agreement 1

Text B Essentials on AIIB 11

Chinese and International Culture Tour 19

Unit 2 Trade Barriers 23

Text A UK Trade Agreements after Brexit:How to Address Tariffs and Regulatory Trade Barriers 23

Text B Globalization and China Doesn’t Stop Here 34

Chinese and International Culture Tour 40

Unit 3 Product Quality 43

Text A High Online User Ratings Don’t Actually Mean You’re Getting a Quality Product 43

Text B How“Made In China”Became Cool 53

Chinese and International Culture Tour 60

Case Study 63

Unit 4 Business Leadership 65

Text A Why Deception Is Probably the Single Most Important Leadership Skill 65

Text B Why Focus-based Leadership Is Important to Huawei’s Business Strategy 75

Chinese and International Culture Tour 81

Unit 5 Business Teamwork 87

Text A The Secrets of Great Teamwork 87

Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China 97

Chinese and International Culture Tour 103

Case Study 105

Unit 6 Business Innovation 107

Text A The New Manufacturing Footprint 107

Text B Organizing Your Business for Innovation:Lessons from Alibaba 116

Chinese and International Culture Tour 122

Unit 7 Job Satisfaction 127

Text A When Work Satisfaction Comes from Having Four Jobs 127

Text B Chinese White Collar Suffering Job Burnout 136

Chinese and International Culture Tour 143

Case Study 145

Unit 8 Customer Service 149

Text A Know Your Customers’“Jobs to Be Done” 149

Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions 160

Chinese and International Culture Tour 166

Case Study 168

Unit 9 Business Competition 171

Text A Are Airline Mergers Leading to Higher Air Fares？ 171

Text B Business Competition Has Not Gotten Fiercer 183

Chinese and International Culture Tour 191

Unit 10 Business Etiquette 195

Text A Importance ofBusiness Etiquette 195

Text B Business Etiquette 205

Chinese and International Culture Tour 213

Case Study 215

Appendix Ⅰ Glossary 217

Appendix Ⅱ TEM-4（2015-2017） 223