公关艺术PDF电子书下载

目录 1

Lesson One Understanding Public Relations 理解公关的意义 1

Lesson Two What Is Public Relations　什么是公关 13

Lesson Three Canada as Seen Through U.S.Eyes　美国人眼光中的加拿大 24

Lesson Four Thechniques Vary But Principles Remain the Same 公关的原则性与灵活性 33

Lesson Five Requesting Information from Prospective Credit Customer 索取信用顾客情报………………………4lLesson Six Guideposts For Effective Business Writing 商业写作指南 48

Lesson Seven Some Comments on formulas 简评公关写作要旨 57

Lesson Eight Writing Should Be Concise 公关写作尤需简洁 68

Lesson Nine The Business Letter Makes a Personal Contact 公关信函使人见字如见面 77

Lesson Ten Rewriting and Editing 信函修改 86

附录 The 14 Points of Public Relations 公关14条 97