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Preface 1

EDUCATION 1

1．Fishing for Freshman 3

2．Facing up to Sticker Shock 9

3．Values in the Classroom 17

WESTERN CULTURE 25

1．Here Come the DINKs 27

2．The Billiard Boom 36

3．Pulling Together 43

4．A Message for Hollywood 50

5．What is Essential for Happiness? 59

SCIENCE AND TECHNOLOGY 67

1．Examining the Limits of Life 69

2．In Case You Tuned In Late 76

3．My Info is Not Your Info 83

4．The Fragile Earth 90

5．Memory: Why We Remember…Why We Forget 97

6．Dreaming the Impossible at M.I.T 104

BUSINESS AND MANAGEMENT 111

1．Japan s Protection Racket 113

2．The Salaryman Rides Again 126

3．Snoops in the Shops 135

4．English in Advertising 142

TECHNICAL WRITING 151

1．Abstract 153

2．Theses and Journal Articles 161

APPENDIXES 171

1．Culturgram for the 90s 173

2．Britain and Its People 180

3．Apa Style——Reference Citations in Text 197