新编MBA英语教程PDF电子书下载

Unit One 1

In-Class Reading:To MBA or Not to MBA 1

After-Class Reading:What Makes a Good Manager 9

Translation Skills(1) 11

Unit Two 15

In-Class Reading:Globalization:What Is It? 15

After-Class Reading:One World One Economy 23

Translation Skills(2) 24

Unit Three 30

In-Class Reading:Managing Change Skillfully in the Sales Departments 30

After-Class Reading:Adidas Expands Its Footprint 39

Translation Skills(3) 41

Unit Four 44

In-Class Reading:Does Economic Growth Improve Human Morale? 44

After-Class Reading:Market Economy 50

Translation Skills(4) 53

Unit Five 59

In-Class Reading:Building A Strategy-Supportive Corporate Culture 59

After-Class Reading:Business and Culture 67

Translation Skills(5) 69

Unit Six 72

In-Class Reading:Basic Differences Between Cultures 72

After-Class Reading:Hofstede's Value Dimensions 83

Translation Skills(6) 90

Unit Seven 94

In-Class Reading:Riding the Boom 94

After-Class Reading:Right Time to Buy Private Property—If You Dare 104

Practical Writing(1):Business E-mail 106

Unit Eight 110

In-Class Reading:Consumption in the Countryside 110

After-Class Reading:Buy?Rent?A Young Saver's Dilemma 118

Practical Writing(2):Memo 120

Unit Nine 123

In-Class Reading:Communicating Within Organizations 123

After-Class Reading:Listening as a Communication Skill 134

Practical Writing(3):Business Letters 138

Unit Ten 145

In-Class Reading:Culture and the Use of Language 145

After-Class Reading:Nonverbal Communication 155

Practical Writing(4):Business Report 159

Unit Eleven 171

In-Class Reading:A Dutchman Could Jolt the Flat-Panel Biz 171

After-Class Reading:IBM's New Chip:Big Blue Goes Green 179

Practical Writing(5):Resume 181

Unit Twelve 184

In-Class Reading:Intercultural Negotiation Strategies 184

After-Class Reading:Investment Attitudes and the Communication of Financial Information 195

Practical Writing(6):Research Paper 198

Keys to Exercises 211

References 225