MBA英语综合教程PDF电子书下载

UNIT ONE MANAGEMENT 1

Ⅰ．LEARNING OBJECTIVES 1

Ⅱ．WARMING-UP 1

Ⅲ．PRE-READING 2

Management 2

Ⅳ．CASE READING 1 2

When Corporations Fail at Doing Good 3

Ⅴ．CASE READING 2 10

How Strong Is China Inc.? 10

Ⅵ．PRACTICAL SKILLS 15

Company Profile 15

Ⅶ．CASE READING 3 20

Change in Gay-Marriage Law Could Benefit Businesses 20

UNIT TWO VISION 27

Ⅰ．LEARNING OBJECTIVES 27

Ⅱ．WARMING-UP 27

Ⅲ．PRE-READING 28

Business Development 28

Ⅳ．CASE READING 1 28

Cautiously Welcoming Our New Computer Overlords 28

Ⅴ．CASE READING 2 36

Remaining Vigilant 36

Ⅵ．PRACTICAL SKILLS 42

Business Presentation 42

Ⅶ．CASE READING 3 50

Lenovo Aims Higher 50

UNIT THREE CAREER 57

Ⅰ．LEARNING OBJECTIVES 57

Ⅱ．WARMING-UP 57

Ⅲ．PRE-READING 59

Globalization and Employment 59

Ⅵ．CASE READING 1 60

If You Don't Prioritize Your Day,Someone Else Will 60

Ⅴ．CASE READING 2 67

Career Development 67

Ⅵ．PRACTICAL SKILLS 72

Applying for a Job 72

Ⅶ．CASE READING 3 88

The 15 Biggest Body Language Mistakes to Watch out for 88

How to Deal with Difficult People at Work 90

UNIT FOUR BUSINESS ETIQUETTE 99

Ⅰ．LEARNING OBJECTIVES 99

Ⅱ．WARMING-UP 99

Ⅲ．PRE-READING 101

Business Etiquette 101

Ⅳ．CASE READING 1 102

The Difference Between a Boss and a Leader 102

Ⅴ．CASE READING 2 109

Clamping Down on Corporate Bribery 109

Ⅵ．PRACTICAL SKILLS 115

Business Travel 115

Ⅶ．CASE READING 3 121

Host at Pl Window on the World Show 121

UNIT FIVE MARKETING 127

Ⅰ．LEARNING OBJECTIVES 127

Ⅱ．WARMING-UP 127

Ⅲ．PRE-READING 128

Strategic Implications of Marketing in the 21st Century 128

Ⅳ．CASE READING 1 129

Can Preferred Shares Gain a Foothold? 129

Ⅴ．CASE READING 2 137

Small Commodities,Big Prospects 137

Ⅵ．PRACTICAL SKILLS 142

Business Meetings 142

Ⅶ．CASE READING 3 151

Are Computers Making Society More Unequal? 151

UNIT SIX STRATEGY 159

Ⅰ．LEARNING OBJECTIVES 159

Ⅱ．WARMING-UP 159

Ⅲ．PRE-READING 160

Values 160

Ⅳ．CASE READING 1 161

A New Collaborative Crowdfunding Model 161

Ⅴ．CASE READING 2 169

First-Degree Merger 169

Ⅵ．PRACTICAL SKILLS 173

Business Reporting 173

Ⅶ．CASE READING 3 182

Amazon's Failed Pitch to Authors 182

Key to Exercises 189