电子商务英语PDF电子书下载

Unit 1 Why E-Commerce 1

Learning Targets 1

Lead-in Activities 1

News Listening 2

Text 3

Tasks on the Text 9

Literature Reading on Internet 16

Unit 2 E-Commerce Business Models 18

Learning Targets 18

Lead-in Activities 18

News Listening 19

Text 20

Tasks on the Text 24

Literature Reading on Internet 30

Unit 3 E-Commerce Pros and Cons 33

Learning Targets 33

Lead-in Activities 33

News Listening 34

Text 35

Tasks on the Text 40

Literature Reading on Internet 46

Unit 4 E-Payment in E-Commerce 49

Learning Targets 49

Lead-in Activities 49

News Listening 50

Text 52

Tasks on the Text 56

Literature Reading on Internet 62

Unit 5 The Internet & World Wide Web 64

Learning Targets 64

Lead-in Activities 64

News Listening 65

Text 66

Tasks on the Text 71

Literature Reading on Internet 77

Unit 6 Internet Security 80

Learning Targets 80

Lead-in Activities 80

News Listening 81

Text 82

Tasks on the Text 86

Literature Reading on Internet 92

Unit 7 E-Commerce Value Chain 94

Learning Targets 94

Lead-in Activities 94

News Listening 95

Text 96

Tasks on the Text 101

Literature Reading on Internet 109

Unit 8 Online Advertising 111

Learning Targets 111

Lead-in Activities 111

News Listening 112

Text 113

Tasks on the Text 119

Literature Reading on Internet 127

Unit 9 Internet Taxation & Legislation 129

Learning Targets 129

Lead-in Activities 129

News Listening 130

Text 131

Tasks on the Text 136

Literature Reading on Internet 143

Unit 10 The Future of E-Commerce 147

Learning Targets 147

Lead-in Activities 147

News Listening 148

Text 149

Tasks on the Text 153

Literature Reading on Internet 160

主要参考文献 164