管理英语PDF电子书下载

Unit1 Management Functions 1

Reading and Translating 1

ReadingA:Management Functions 1

ReadingB:A Lrtter of Appointment 5

Simulated Writng--Business Letters 8

Listening and Speaking--Establish Business Reiationship 13

Unit2 Personnel Management 17

Reading and Translating 17

ReadingA:Current Assessment 17

ReadingB:Job Description 21

Simulated Writing--Fax 23

Listening and Speaking--Inquiry and Offer 26

Unit3 Finance Management 31

Reading and Translating 31

ReadingA:Cash Management 31

ReadingB:Alfman Manufacturing Company Income Statement 35

Simuiated Writing--Quolation 37

Listening and Speaking--Order 41

Unit4 Quality Management 45

Reading and Translating 45

ReadingA:Total Quality Management 45

ReadingB:Recruitment Ad 49

Simulated Writing--Comervial Invoice 51

Listening and Speaking--Setting Up a Joint Venture 54

Unit5 Marketing Management 59

Reading and Translating 59

ReadingA:The Growth of Direct Marketing and Electronic Shoppng 59

ReadingB:Customerization Ad 63

Simulated Writing--Bill of Exchange 65

Listening and Speaking--Technology Transfer Technical Cooperation 69

ReadingA:Types of Bank 73

Reading and Translating 73

Unit6 Banking Management 73

ReadingB:Letter of Credit 77

Simulated Writing--Application for Letter of Credit 79

Listening and Speaking--Payment 84

Unit7 Jnsurance Management 88

Reading and Translating 88

ReadingA:insurable Risks 88

ReadingB:Life Insurance Application to the COUNCIL Life Insurance Company 92

Simulated Writing--Insurance Policy 95

Listening and Speaking--Insurance and Claim 98

Unit8 Securities Management 103

Reading and Translating 103

ReadingA:The Stock Market 103

ReadingB:Newspaper Stock/Bond Quotation 107

Simulated Writing--Bill of Lading 109

Listening and Speaking--Packing and Shipment 113

Unit9 Jnternational Jrade 118

Reading and Translating 118

ReadingA:Tariff Protection 118

ReadingB:Notice of Invitation for Bids 122

Simulated Writing--Sales Contract 124

Listening and Speaking--Signing a Contract 129

Unit10 Business Ethics 134

Reading and Translating 134

ReadingA:Business Ethics 134

ReadingB:Unfair and Deceptive Practices in Advertising 138

Simulated Writing--Inter-office Memos 140

Listening and Speaking--Management of a Joent Venture 144

Jlossary 148

参考答案 163

参考译文 192