商务英语应用文写作PDF电子书下载

Chapter One lntroduction 1

Section 1 Common Characteristics of Effective business writing 2

Section 2 Basic Writing Skills 6

Chapter Two Business Letters 17

Section 1 Business Letter formats 17

Section 2 Structural Parts of Business Letters 27

Section 3 Addressing the Envelope 38

Chapter Three Strategies for Business Correspondence 50

Section 1ndirect Pattrern Outline for Good or Neutral News Letters 50

Section 2 Indirect Pattern outline for bad news letters 56

Section 3 persuasive letters 60

Chapter Four types of business letters 71

Section 1 Letters of requests, inquiries and replies 71

Section 2 Status inquiries 77

Section 3 Order letters and Acknowlegdgement letters 82

Section 4 payment and shipment 88

Section 5 Letters of complaint, claim and adjustment 99

Chapter Five application letters and resumes 130

Section 1 Cover letters 130

Section 2 Resumes 135

Section 1 Letters of Appresciation 151

Chapter Six personal letters in business 151

Section 2 Letters of congratulations 157

Section 3 Letters of introduction 161

Section 4 Letters of invitation 165

Section 5 Letters of acceptance 167

Section 6 Letters of declination 169

Section 7 Letters of sympathy 170

Section 8 Letters of Aplolgy 173

Section 9 Letters of recommendation 175

Chapter Seven other forms of business communication 185

Section 1 Memorandums 185

Section 2 Social invitations 189

Section 3 Notes 194

Section 4 Notices 196

Section 5 Agenda 204

Section 6 Minutes 206

Section 7 Reports and proposals 210

Section 8 Job description 215

Chapter Eight telegram, telex and fax 239

Section 1 Telegram 239

Section 2 The fax 258

Section 3 E-mail 260

Chapter Nine Oontract 268